Research and Development Research and development is one of the major functional areas of an organization that is helpful in the identification of strengths and weaknesses of the organization. There are certain organizations that are not involved in the research and development activities. While there are certain other organizations whose survival depends on the effective […]
Business Development Strategies
Business Development Everyone wants to know the various business development strategies, which help him to grow his business. Starting out your business, small is a usual thing, but getting it bigger and better is what you need to strive for. Since that’s what the survival of any business rests upon. The goal of improving your […]
Market Penetration – Types of Market Penetration Strategies
Market Penetration Market Penetration occurs by increasing the sale/consumption of a product or service to current segments in a given market without changing the product. So the growth in sales is usually due to improvement in marketing mix i.e. improved design, enhanced distribution efforts. Along with reduced price or aggressive marketing campaigns. Market Penetration Strategies […]
Positioning Strategy
Positioning Strategy The success level of any marketing strategy of a company can easily be determined by its positioning strategy and the steps taken by the company in implementing it. That’s why choosing a particular strategy is always a difficult task. Moreover needs proper attention in identifying the factors. Actually that might interfere with the […]
Marketing Communication Plan – Build a Highly Effective Plan
Marketing Communication Plan As with marketing, communication has its own plan. Moreover, any action must be planned and must undergo rigorous preparation. Here we provide you with an example or marketing communication plan, relatively simple and operational to achieve its objectives. However a useful model for any type of business, we remember for each part […]
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