According to Gartner customer experience management is a “practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy is known as customer experience management. This strategy demand process change and many tactics for its accomplishment. Before going into the detail of Customer Experience Management, talk about […]
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SWOT analysis is a strategic planning tool employed to analyze the strengths, weaknesses, opportunities & threats in any business venture.
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Direct Marketing, and the different forms of Direct Marketing, are nowadays used in all over the world freely.
4Ps of Marketing Mix: Basic Ingredients of Marketing Mix
The basic ingredients of the marketing mix and what is meant by the 4Ps of marketing? 4Ps of marketing or the basic ingredients of marketing.
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