International Business It is basically referred to as selling your product in other countries and expanding your business worldwide. So instead of just focusing on the domestic market. Actually it means trading your product globally by making your entry across the borders. In International business you make your products and services to satisfy the customer […]
International Marketing Process – Steps
International Marketing Reaching a wider audience is what most of the businesses strive for and an internal marketing process is what that may allow you to fill your dream. Since for any brand, larger the audience means greater the chance of doing business. That’s why most of the companies try to target international customers. Here […]
Marketing Research Process
Marketing Research The Marketing Research process is a way through which marketers evaluate the market, analyze the opportunities and threats, and try to show the best possible solution for addressing this situation. Actually, marketing research is conducted in order to get information about certain factors like customers, competitors or any other factor related to the […]
Marketing Process | Steps Of Marketing Process
Marketing Process A process that involves the customer’s satisfaction towards their requirements created in terms of value is called the marketing process. It is a string of actions and their reactions performed by the companies and the customers in order to satisfy the customers. Principles of Marketing, Scandinavian Edition (2nd Ed.) defines the marketing […]
Conditions for Price Change and Its Impact on the Market
Price Change and Impact on the Market Price is the second important element of the marketing mix that needs to be properly determined. Although the price change always took place in the market due to various factors. It is general that the successfully determined price of any product or service also requires some change due […]
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