Measure Marketing Communication Measure marketing communication plan is the process of creating a positive impact on the targeted audience by successfully carrying out or executing all the important elements of the marketing mix. In pretty simple words the Communication Plan is setting objectives to change people’s awareness, knowledge, attitudes or behaviors about the product. So […]
Strategic Alliances | Criteria to Choose
Strategic Alliances Need to learn about strategic alliances and why it is important for business. It is said that two hands is always better than one. Also as the same rule is also followed in the business world. Even where you alone can’t achieve your goals against a tough competition. Hence you can do so […]
Product Manufacturing Process
Before explaining the important decisions of a single product or a new product manufacturing process, let’s take a look at some basic concepts. Product Anything available in the market that can satisfy certain needs or wants through acquisition, use or consumption is called a product. It can take the form of physical things, services, ideas […]
Product Development Process
Product Development Business organizations are facing gradual changes in the demands and tastes of customers. Actually which can be met through new products development. Although new product development process is not easy to complete. However the change in technology and competitor strategies, also stimulates organizations toward new product development process. Also the modifications in the […]
Sales Forecasting | Estimate Future Sales of a Product
Sales Forecasting Sales forecasting is an essential step in budgeting. It is an essential act for a sustainable management of your company. Otherwise, you will navigate by sight following the currents without knowing where you are heading. In other words: blind! Which, if one wants to be professional, is totally incongruous? Sales forecasting of a […]
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