Measure Marketing Communication Measure marketing communication plan is the process of creating a positive impact on the targeted audience by successfully carrying out or executing all the important elements of the marketing mix. In pretty simple words the Communication Plan is setting objectives to change people’s awareness, knowledge, attitudes or behaviors about the product. So […]
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What Is Consumer Adoption Process? Describe Its Stages and Factors
The Consumer Adoption Process is a 5 step mental process by which all the customers/consumers go through while adopting a product from learning about a new product to becoming a happy loyal user of that product or to decline/reject the product completely. The process of a consumer of moving from a cognitive state toward the […]
What are the Price Adjustment Strategies For Small Business?
How to adjust prices or what are the different price adjustment strategies on the basis of which organization final its prices. The basic prices are adjusted by the organizations in order to deal with changing situations & customer differences. The following are the six price adjustment strategies that are employed all over the world by […]
What are the Elements and Functions of Sales Force Management?
Salesforce management is the soul of the company. Establishing a world recognized brand does not only require marketing and advertise efforts, but it also requires the sales representatives or in simple words sales force along with all other promotional activities. Firms are now investing considerable funds, time, and expertise to rain the sales force. In […]
Communication Strategies Definition | Types of Communication Strategies
Types of communication strategies including verbal, non-verbal, and visual are a vital part of the business and our daily life.