• Home
  • Finance
    • Financial Management
    • Strategic Management
    • Investment Analysis and Portfolio Management
    • Project Management
    • Islamic Banking & Finance
    • Auditing
  • Marketing
    • Principle of Marketing
    • Marketing Management
    • International Marketing
    • Advertising & Promotion
    • Commercial Challenges
  • HRM
    • Human Resource Management
    • Principles of Management
    • Training & Development
    • Employee Performance Management
  • Others
    • Introduction to Business
    • Business Communication
    • Banking & Finance
    • Entrepreneurship
    • Economics
  • Personal Skills
  • Tips & Tricks
  • About Us
    • Contact US

Business Study Notes

B.Com, M.Com. BBA & MBA Exam Study Online

  • Home
  • Finance
    • Financial Management
    • Strategic Management
    • Investment Analysis and Portfolio Management
    • Project Management
    • Islamic Banking & Finance
    • Auditing
  • Marketing
    • Principle of Marketing
    • Marketing Management
    • International Marketing
    • Advertising & Promotion
    • Commercial Challenges
  • HRM
    • Human Resource Management
    • Principles of Management
    • Training & Development
    • Employee Performance Management
  • Others
    • Introduction to Business
    • Business Communication
    • Banking & Finance
    • Entrepreneurship
    • Economics
  • Personal Skills
  • Tips & Tricks
  • About Us
    • Contact US
Home » What Is Consumer Adoption Process? Describe Its Stages and Factors

What Is Consumer Adoption Process? Describe Its Stages and Factors

By Richard Daniels Reading Time: 4 mins
Updated September 26, 2020

The Consumer Adoption Process is a 5 step mental process by which all the customers/consumers go through while adopting a product from learning about a new product to becoming a happy loyal user of that product or to decline/reject the product completely.

Consumer adoption process

The process of a consumer of moving from a cognitive state toward the emotional state and finally reaching towards the behavioral or conative state is another way to explain the Consumer Adoption Process.

  1. Cognitive State can be defined as being informed and aware of the product’s existence.
  2. Emotional State can be defined as the Likes/dislikes and preferences of the customer.
  3. The behavioral or conative state can be defined as making the decision to purchase.

The Stages of Consumer Adoption Process

The consumer Adoption Process is a constant marketing tool, which has different stages to get itself completed. These stages of the Consumer Adoption Process are discussed as under:

  • Product Awareness:
  • Product Interest:
  • Evaluation:
  • Trial:
  • Adoption/Rejection:
  1. Product Awareness:

Introducing a product in the market and creating awareness for that product is the first stage of the Consumer Adoption process. Companies invest a lot in creating an avenue for informing the consumer and customer. Creating Product or Brand Awareness is very important for the success of the entire business.

Making customer aware of the existence of the product ensure the entire existence of the company. The companies use many advertising techniques and marketing materials like teasers, videos, banners and images. The companies use many interesting ways to engage the consumers in this phase of product marketing. Creating a strong attractive presence for the newly launched product can attract more customers.

Need to Learn: Consumer Decision Making Process

In this era of internet marketing, online shopping and social media advertising the marketers have many advertising tools are available to create awareness about the product in the customers. Companies deploy smart tactics to launch a product in the market to avoid the advertisement clutter.

  1. Product Interest:

During this phase of the adoption process, the consumer becomes more aware and informed about the product itself, the value the product delivers, its unique feature and the manufacturer of the product.  Creating and maintaining the interest of the customer is very necessary for the companies. This is why the marketers use those promotional channels which are easily accessible to the targeted market.

  1. Product Evaluation:

The process of consumer examination, comparison and evaluation of the product before making a purchase decision comprises of Stage 3 in the Adoption Process. Consumer behavior varies in intensity according to the need, the price of the product, features of the product and the value that the product delivers.

The consumers search for information about the product options and the brand available in the market. Online surfing to learn about the new brand in the market is very common nowadays. The Customer utilizes social media channels, online shopping sites and other media channels to learn and explore the products. The consumer use recommendations, online reviews, and suggestions from online groups before making purchase decisions.

  • In this phase, the consumer verifies the pro and cons of the product, the substitutes available in the market and the value for money.
  • The consumer outlines the unique selling proposition, identifies what your product offers against other competing products.
  • Utilizing the marketing strategies provides the companies with a platform that allows the businesses to communicate to the existing and potential customers and advertise the unique feature of the product.
  1. Product Trial:

In this phase of the Consumer Adoption Process the consumer use the product on a trial basis. Trying out the actual product gives the consumer the idea of the product and its benefits. The trail is the most important stage as the entire product acceptance and rejection depends upon the trial phase. The company can provide free samples and trail products as part of the marketing campaign. Free sampling is very important as this will the consumer expectations about the product.

  1. Product Adoption:

The consumer is ready to adopt the product which means that he is ready to actually spend the money on the product. The Adoption phase is the most critical stage in the whole process as the companies need the consumers to accept the product and complete adopt it. The company needs to ensure availability, quality, ease and accessibility of the product to the consumer.

Factors Affecting Consumer Adoption Process

Some important factors influencing the consumer adoption process are as below:

  • The readiness of the Consumer/Customer to try new products and switch to the new brands
  • New product or Innovation
  • Personal Choices and influences about the Purchase Decisions
  • Varying Rates of Product Adoption
  • The readiness of the organization to launch new products

The consumer adoption Process varies from customer to customer based upon the behavioral factors. Some Consumers prefer change and some are very resistant towards changing things and have a difficulty in accepting and adopting new things. The rate of adopting a product depends upon competitive advantage, complexity, compatibility and communicability.

Personal Influences is the effect of other people on consumer attitude and purchase decision. Personal Influences can greatly impact the adoption process of the consumer and it can really affect the acceptance and rejection of the purchase decision of a customer.

Importance of Consumer Adoption Process

It is very important to build a strong marketing strategy and invest in the necessary tools to move your consumer through the five stages of the Consumer Adoption Process. Successfully managing the consumer adoption process ensures loyal customers for the product, long-term profit marketing for the business, and Brand Equity for the entire company. Marketing a product successfully is as important as Manufacturing a product of quality.

Author at Business Study Notes
Richard DanielsAuthor at Business Study Notes

Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
Love my efforts? Don't forget to share this blog.

Related Posts:

  • What is the Process of Motivation? Explain in detail
    What is the Process of Motivation? Explain in detail
  • Top 12 Behavior Management Theories Explained
    Top 12 Behavior Management Theories Explained
  • Communication Strategies Definition | Types of Communication…
    Communication Strategies Definition | Types of Communication Strategies
  • Consumer Behavior
    Consumer Behavior
  • Cognitive Banking Definition | Advantages & Disadvantages of…
    Cognitive Banking Definition | Advantages & Disadvantages of Cognitive Banking

Filed Under: Marketing, Marketing Management Tagged With: consumer adoption process definition, factors affecting consumer adoption process

Related Posts

System-Views-of-Management-image

System Views of Management

System Views System views of management associates with the Management division of the organization and it assumes that all of the organizations are … [Read More...]

Leadership Theories

Situational Leadership Theories

Situational Leadership Theories Situational model of leadership is a factor that emphasizes the behavior of the leaders regarding different situations. … [Read More...]

Behavioral Leadership Model

Behavioral Leadership Model

Leadership  Leadership is the most critical and complex responsibility across any organization. It is because the leadership requires to be realistic, … [Read More...]

career development process in hrm

Career Development Process

Career Development Process Today's career development process has become a threat for students, especially a question that may stun many students who have … [Read More...]

Strategic leadership

Strategic Leadership Model

Strategic Leadership Model The strategic leadership model is basically the study of the leadership style. It describes the ways of modernizing an … [Read More...]

Types of Managerial Decision Making

Types of Managerial Decision Making

Managerial Decision Making Decision Making is an art of selection of one feasible alternative decision from many. Therefore types of managerial decision … [Read More...]

Quantitative-management-approach

Quantitative Management Approach

Quantitative Management Approach The quantitative management approach is used to enhance decision making power by using quantitative tools. As well as … [Read More...]

Effective-business-messages-image

Effective Business Messages

Effective Business Messages The process through which business messages are effectively prepared that have the potential to create desired results from … [Read More...]

Search the Site

ADVERTISEMENT

Business Study Notes

Business Study Notes is all about business studies or business education. Visit us to find here free business notes of all the subjects of B.com, M.com, BBA & MBA online.

Disclaimer

All the images and videos present on the Business Study Notes are not owned by us, if you found anything under copyrights, please Contact Us, we will remove it ASAP.

Categories

© Copyright 2023 Business Study Notes. All rights reserved. Privacy Policy, Sitemap.  
DMCA
PROTECTED