The existence of advertising communication has far much important than just as a linkage point between two people to take the transfer of an idea, from one entity to another, towards completion. Well! You can think of advertising as a model where a sender makes use of various strategies and tricks to get his idea conveyed to the receiver, and he does so to get a boost in the number of purchases. Advertising Communication here acts as the bonding point between both the sender and the receiver while ensuring that each idea gets transferred without distortion and is clear to its maximum extent.
Advertising Communication Importance
Studies reveal that an average person faces off in normal conditions more than five thousand ads on the daily basis ranging from advertisement calls to text messages at one end to popups on the websites on internet and commercials on television and radio. These are the conditions which turn the behavior of receiver base, offensive towards advertising and it has to be, since for a normal person that’s more than enough and that’s where the effectivity of advertising communication appears on the scene, so that your idea does not get lost in that huge clutter of advertisements and reaches the specific target audience.
- Developing a Brand
For business owners their brand acts as his voice, which is considered to be one of the most crucial methods of communicating with the targeted audience in the target market. It’s just like the face of any business and to keep that face look attractive, the businesses do proper research to get an idea of, what they should do to tackle the threats of all the markets. They take their time to develop it into a stronger entity, which can stand the test of time and in which the customers can rely and trust.
The only goal behind all this is not just making bucks and getting their pockets bigger and bigger, but also winning the trust of customers, because it’s the trust that brings their clients back to them. It works by instilling the feeling of reliability among customers in such a way that customers start considering them someone who always there to take care of them.
All this mechanism is made to work through advertising communications, which act as a two-way path that ensure both the advertisement material as well as the response of the buyers move through it and reaches the other end, safe and secure.
- Affecting the Audience
Every advertising strategy and each advertisement unit that a brand deploys in the target market has its own potential of gathering new customers as well as leads to reactions. Here, successful advertising communication is supposed to focus on the expectations of the target group, actions taken by the company in this regard as well as the response of the customers.
Generally, the main objective behind such advertisements is to trigger and take control of the particular reactions, the reactions that take the brand towards success. The first and foremost response that a good ad and proper advertisement communication should trigger is to trigger an emotion, a feeling of interest that attracts the customers towards the brand. The second response is of letting them think that what a particular ad was trying to say to them. The final and the most important response are to initiate the purchases under the action of first two responses.
- Emotion and Branding
Since in businesses, emotion is one of the main triggers that control the action of purchases, which makes advertisers struggle towards looking for a way that proves it to be the most effective one to manipulate it. Through advertising communications, companies thrust a feeling in the minds of their customers that the products from a particular company are the ones that the customers are looking for to tackle with most of the major problems of their lives.
Moreover, it does not matter whether a company is branding itself to be a company specializing in the creation of a particular product type suitable for a particular locality, thus localizing itself or promoting its products in international markets where it can get even more chances to do business and advertising communication will be there to help that company.
This is the only reason that we have seen that a lot of huge companies have came into being like Google, Apple, Starbucks, etc to spend thousands and millions of dollars yearly towards their products promotions. Furthermore, it is also true that the advertisement campaigns that these companies launch are more effective than other companies, because they make use of research to understand the factors which can trigger the response of emotion among the customers.
- Communicating by Branding
Whether you say advertising communication as branding or something else, the main idea behind this concept will remain the same. The American Marketing Association defines branding as the process of usage of a name, symbol or a sign to identify its business in a target market, along with giving its products and services an identity under the influence of which they can survive and prosper.
Even though the process is very complex and involves the one to take extreme risky steps, but still one has to take if he wants his business to grow or even to survive. Today advertising communication has gain enough importance in the market, and it is really hard the survival of business without proper advertising communication process.