How to Improve Customer Relationship | 5 Simple Steps to do so

How to Improve Customer Relationship:- Today buyer seller relationship means a lot in business world. If you cannot develop a successful relationship with your customer, your business success chances goes down with every passing day. Here every business man asks a question how to develop a successful customer relationship? It’s not as easy as you think, but also at the same not difficult as people probably assume it. Below this article is all about building or improving successful customer relationship.

5 Steps to Improve Customer Relationships Fast

1. Define your Project

A project (a product or service) is a tangible good (product) or result (service) arising from specific activities that consist of a number of features that produce certain benefits.

Characteristics

• These are peculiarities or qualities specific to your project.

Advantages

• These are favorable and predictable outcomes that result from one or more features of your project that will benefit those affected.

2. Identify the Social Profile of your Interlocutor

Each person acts according to their social profile.

The Analytical

• Control his emotions
• Questions about the facts

The Leader

• Control his emotions,
• Affirms his opinions.

The Friendly

• Expresses his emotions,
• Questions about people
• Expressive
• Expresses his emotions,
• Affirms his opinions.

3. Master the Communication Techniques

Communication skills include 1) active listening, 2) communication elements, 3) closed and open questions, 4) verification or confirmation, and reinforcement.

Active Listening

Active listening to the client includes three techniques: listening proper, observation and receptivity.

• The actual listening
• Listen to your client but also be attentive to his subject, his silences. (The verbal)
• Observation
• Observe his way of being,
• His physiognomy,
• His way of doing certain things. (The non verbal) (Body language)
• Responsiveness
• Realize that you are in full possession of what has been passed on to you.
• Listen to what your interlocutor says but also what he means.

The Elements of Communication

For the transmitter and receiver of the communication between you and the customer, specify the role, the language and the tools.

For the issuer

• Its role: To transmit the information.
• His language: The verbal and the nonverbal.
• His tools: The mouth and the gestures.

For the receiver

• Its role: Capturing information. Decode. Reproduce.
• His tools: The two ears. Both eyes.

Closed and Open Questions

The questions can be closed or open.

Closed questions

Formulation: Start generally with a verb:

• Is that?
• Do you think that?
• Do you believe that?
• Answer : Be concise:
• Yes
• No
• Maybe
• I do not know
• When: When you want to confirm something you already know or suspect.

Open questions

• Formulation: Start generally with an interrogative pronoun or an adverb: (To lower mistrust.)
• Who? Or? How?
• What? When? Why?
• Answer: Exhaustive. Allows your customer to express themselves freely and thus provide you with the maximum information.
• When: When you want to know more without multiplying the closed questions.

Verification, Confirmation and Reinforcement

You can check, confirm or strengthen your understanding.

Verification / confirmation

• Goals :
• Confirm your understanding of your client’s needs and expectations.
• Summarize the last words that interest you and ensure that you are on the same wavelength as your client.
• Demonstrate active listening to your client and confirm your interest.
• The steps :
• First, check your level of understanding by using the following phrase: “If I understand correctly …”
• Then get your customer’s confirmation of your understanding by the following question: “Is that it? “

The Reinforcement

• Goals :
• Technique that, like a lever, allows to capitalize on a statement favorable to:
• Your person
• Your business
• Your product or service
• The steps :
• First, note the favorable comment made by your client.
• Then, reinforce it according to the values ​​your client values ​​(according to his social profile).

4. Respect the Rules of the Communication Process

The communication process has six steps: 1) Gain the trust of your interlocutor; 2) identify the needs of your interlocutor; 3) Make your interlocutor aware of his needs; 4) Present your project; 5) Close your communication; 6) Thank you.

Gain the trust of your Interlocutor

Generally speaking

• Read carefully the person you are talking to.
• Be in a state of receptivity (listening, observation, receptivity).
• Identify the social profile of the interlocutor.
• Be flexible and allow your interlocutor to express themselves freely.
• Open the communication by formulating a general question. (Do not talk about your project immediately.)

With an analytics

• Stick to the project.
• Be direct, persistent, comprehensive, consistent
• Avoid being disorganized.

With a leader

• Stick to the project.
• Be concise, direct, and accurate.
• Avoid engaging in personal relationships.
• Avoid directing / ordering.

With a kind

• Establish a warm relationship
• Find common points of reference.
• Be relaxed, informal.
• Avoid getting into the project or diary.

With an expressive

• Be stimulating, enthusiastic and take your time.
• Avoid being abrupt, cold or indifferent.

Identify the needs of your interlocutor

Generally speaking

Although the interlocutor often comes across with an “urgent” need that he or she expresses clearly, be sure to discover the larger picture, which will eventually lead to additional collaboration from a satisfied interlocutor.

With an analytics

• Take the time to go around the question.
• Give time.
• Avoid presuming.

With a leader

• Have active listening
• Ask relevant questions.
• Concentrate on what.
• Avoid asking vague, useless questions about form.
• Avoid diverting your mind from the subject.

With a kind

• Discover patiently the personal goals.
• Listen and be nice.
• Avoid being abrupt and fast.

With an expressive

• Listen actively.
• Enter only the needs that fall within your competence.
• Always keep in mind the purpose of the meeting.
• Avoid being impersonal and strictly task oriented.

Make your interlocutor aware of their needs

Generally speaking

• List the needs that you can provide an appropriate solution.
• Confirm (for each need) the importance and relative urgency of taking action.
• Make the interlocutor aware of your keen interest in meeting his needs and your concern to develop the best solutions.

With an analytics

• Support his principles.
• Use a cautious approach.
• Present the facts.
• Avoid dramatizing.

With a leader

• Summarize clearly and concisely the needs.
• Demonstrate your skills to take action quickly.
• Avoid giving the impression of having all your time.

With a kind

• Present the facts in relation to their impact on people and their environment.
• Avoid feeling guilty

With an expressive

• Systematically review each of the identified needs and ask for confirmation.
• Show your interest in his achievements.
• Avoid minimizing the importance of your commitment.

Presenting your project

Generally speaking

• Present your project taking into account:
• The relative importance of each need
• The relative urgency of taking action.
• Be sure to highlight the benefits that flow from the characteristics of your project and that particularly affect the person you are talking to.

With an analytics

• Build your credibility by listing the benefits for each of your suggestions.
• Establish the timeline for implementation, step by step.
• Be specific and realistic
• Avoid using the opinions of others as obvious.

With a leader

• Present the facts, objectives and conditions in a logical and orderly manner.
• Offer alternatives and options.
• Be realistic
• Avoid presenting a solution.

With a kind

• Offer specific and clear solutions with maximum guarantee.
• Clearly define your personal contribution.
• Present your solution calmly without the shadow of a threat.
• Avoid offering options with probabilities.

With an expressive

• Demonstrate your enthusiasm and commitment to solutions.
• Avoid emphasizing details.
• Avoid dwelling on facts, numbers, options and abstractions.

Close your Communication

Generally speaking

• First assume consent.
• Then, bring your interlocutor to confirm your commitment by directing him to a modality, a technicality.

With an analytics

• Be precise on the schedule.
• Avoid using fireworks or quick maneuvers.

With a leader

• Support, maintain the results.
• Avoid making the decision for your interlocutor.

With a kind

• Be as reassuring as possible.
• Avoid rushing his decision.

With an expressive

• Demonstrate your enthusiasm and commitment to action.
• Avoid rushing.

Thanks

• Generally speaking
• Make your contact person aware of the quality of your project.
• Confirm your interest and availability.
• Show enthusiasm for your project.
• Thank your interlocutor for your trust.

With an analytics

• Be kind.
• Avoid becoming personal.

With a leader

• Be kind.
• Avoid embarking on an extra.

With a kind

• Provide support and personal support
• Avoid becoming impersonal.

With an expressive

• Reconfirm his commitment.
• Avoid dreaming with him.

5. Evaluate your Performance

Evaluate your performance at each stage of the communication process taking into account the following scale:

• Very weak
• Low
• Average
• Strong
• Very strong