Communication Strategy Definition
Every body wants build a successful communication strategy, but its not as easy as we think so. As we know that communication is the exchange of information between two parties i.e. sender and receiver. So for communication, one has to worry about the effective ways of communication. At start, communication was limited to writings and meetings. But modern technology has changed the whole concept. It is important for people to make efforts on understanding how they are sharing information. Here communication strategies start working. Communication strategy is the scheme of planning how to share information. Communication strategy is referred to the choice of the most useful objectives of communication, and recognition of a particular brand and its strategy in terms of attitude.
A strategy need to be interlinked with the basis of organization and has to be taken in account very seriously. Employees of the organization are supposed to be committed to the organization’s strategy completely. An organization can’t compete well with the world outside, if it lacks a proper strategy that informs about what it aims to do.
Types of Communication Strategies
Communication strategy is classified as
- Non verbal
Organizing these three types together will ensure success. It makes better use of employee’s energy and increase the opportunity to better fulfill employee’s needs.
Verbal communication strategies are further divided into two categories i.e., written and oral. Written strategy comprises of emails, fax and chat while oral strategy comprises of phone calls and face to face meetings.
Non verbal communication strategies are visual in nature. It can be facial expression, body language or voice tone. Sometimes this strategy may not be accounted, but still it is added, because without non verbal strategy the communicator can’t draw the attention of his audience.
Visual strategy consists of web pages and pictorial interpretations. This strategy is used to provide documentation at workplace.
Why Communication Strategy is Necessary
Following are the factors of communication strategy:
- Elements needed
- Important self checks
These factors are explained below in detail.
First of all, the organization has to set an aim to know what they are willing to do for public. For example, there is a company that aims to work for the betterment of families in order to create a successful community. For a prosperous organization the first step is to set their goals and people get attracted to a catchy motto.
Every organization sets a brief motto, but it covers its aim completely that what the organization aims to do. The objective of the organization covers its rules and policies and the cause of its existence. It is beneficial for employees too as they come to know why they are working so hard for the organization. A successful strategy arises from the inside of the organization, if the employees follow the mission that the organization has set.
Goals and self checks
These two factors are interlinked and completely rely on each other. The goals set by the organization are actually the ideas of the organization that it has put forth, it should be checked constantly. Before taking a start the organization has to understand its audience whom they are trying to approach, as it will cause a great loss if the organization reaches the wrong audience. The organization has to evaluate the demographical conditions of the audience in order to approach the maximum audience. To approach every single person may not be supported by the economical condition of the organization; therefore the organization has to plan a strategy to approach the maximum audience.
In case of nonprofit companies, it is very important to know how the company has to utilize their resources, because these companies are not financially very strong. To take a start every company needs to be financially strong. Here a strategy has to be planned about how to achieve their goals in limited sources in terms of finance.
Every organization has to set goals to give a direction. While setting goals, it should be kept in mind that these goals must be clear. Reports should be compiled where the time strain of goals to be achieved should be mentioned. Every employee should be provided with this report, so that he will try to complete his project within the set time. Secondly, the organization must design a calendar where different events of the organization should be mentioned. This will help to communicate effectively and know the activities held in the organization.
At the last, for the evaluation of communication strategy it is important to ask the questions regarding the plans. Are the goals that were set achieved? If no then more hard work is to be done. If yes then the company must plan some techniques for the improvement of performance. Strategies are not so easy to create; it is something that needs improvement over time. It can’t be designed perfectly but it has chances for the improvement and change with the world’s day to day changes.
Importance of Communication Strategy
Community strategies are very frequent as every organization has its own method to illustrate their goals to the public. Without developing any strategy the company will not be able to approach as much audience as it desires. If the company is spending time to evaluate their messages, it would be the best approach to develop an effective communication strategy. This will be an assurance that the time spent in developing the strategy is not wasted and has helped to convey message to the public.
While developing a strategy the company should consider two key elements: branding and internet. Branding is very important in developing an idea about the organization. It is the selection of an image that is recognized by the people, which brand belongs to which company. Internet is helpful in terms of web. Modern world is busy in exploring and surfing internet. If the company design its own web, this will be helpful in targeting the audience. More audience can be targeted in this way with an ease.