From time to time, advertising has proved itself to be one of those ultimate one-way conversational marketing tactics, which both small and large businesses can use alike to achieve their specific marketing objectives in the market. Different types of advertising methods and techniques are used, so that the brand can effectively communicate to its customers to gain powerful influence while building up the company’s reputation. Moreover, generating sales, leads and putting up a tough competition against the competitors also count to the most important objectives that a business can pursue through these means. Furthermore, when used in a “combo” with other marketing tactics like social campaigns, direct sales or public relations campaign, these types can lead to the formation of “Integrated Marketing Program”. Now, this explains how important is it to get your hands on the knowledge of different types of advertising and detailed explanation of each, so that you can implement these in your brand’s case if you feel it necessary.
Different Types of Advertising
- Financial Advertising
Financial advertising is generally targeted towards the fund attraction channels so that the company is able to fill up its coffers with the investments made from outside by external investors, potential shareholders and amazing advisers. And that’s when the financial or business sections in the newspapers come in handy for the company.
The company puts up its advertisements about the latest of its achievements, opportunities and any other thing that can assist the business in growing itself up. This keeps the interest of the audience that wants to hear about the company bound to it. So, just feel the first thought that comes to the mind of your audience when it sees your advertisement in any of the types of advertising medium like television, newspaper or even radio and makes use of that feeling in creating that supreme advertising tactic that is able to take your brand beyond success.
- Product Advertising
Some marketers think of advertising as a huge drainage to the brand’s treasury, but still product advertising is one of the main objectives that any brand would want to pursue. Also this forced the marketers rethink the definition and benefits of types of advertising. Since, it lets a company educate its customer base about a new product that it has recently added to its products line or any new feature update that the brand would like the customers to know, therefore, it is one of the main marketing tools that any business can have in its tool belt. If we take it to a further refined level, then product advertising comes into play when a brand has already decided to unveil its new product or even a whole new product range in front of its customer base.
To reap out the best out of these advertisement techniques, they should better focus the interest of customers than any other thing in mind. Moreover, the choice of proper marketing material along with the proper media type is also important. This thing can be better illustrated by the thinking a company that puts up a campaign to promote its new food related product but ends up in failure because of low-level knowledge about the ways of handling the changes in the market along with a weaker call to action message. On the other hand, a company promoting a washing detergent can end up bringing up different plant managers, finance directors as well as production engineers.
- Corporate Advertising
Can you tell me what can be counted as a greater success for a company that belongs to the field of supplying products to other companies? Well! Definitely, a great, huge contract! And that’s what the corporate advertising is supposed to do for a business since it targets the companies who are involved in brand to brand businesses.
Any client that enters the market, searches around for the best possible solutions to its problems and demands. Moreover, when choosing a supplier for a particular need of the normal functioning of the brand, they evaluate nearly each and every one of them and choose the one, which they think will be capable of adapting to their needs and can provide the product of desired quality and that too on the promised time or even before that.
Corporate advertising acts as a powerful tool for giving the confidence of prospects and clients, a safe boost so that they are able to get the true picture of your brand’s capabilities and the product’s features. Moreover, it belongs to the types of advertising which provide a mean of communicating the brand’s position in the market along with its financial stability, thus letting the atmosphere of trust and confidence to grow up.
- Direct Response Advertising
These types of advertising techniques involve the encouragement that makes a prospect put in its general detail like its name and email in most of the cases. But in some cases, it can go down to include a phone number or even their address and all this for getting a free gift in return. Well! Not just a gift, but it can include anything in which a customer shows its interest like a special discount that’s meant to be used just by that prospect. For the purpose, the advertising gateway is provided with a response mechanism like telephone number, website address, email address or even a reply coupon.
The brand that is successful in capturing the responses from the clients and prospects gains a huge advantage as compared to its competitors. Since these details amplify your sales generation opportunities. So in other words, all that investment which goes for getting information, finally finds its way back and that, too, not alone, instead it brings a lot of business opportunities with it. Well! It is not limited to just spreading the word about your new product to customers, but one can also make use of direct response advertising in getting direct sales from the customers that registered for the gift.