The marketers should manage all the types of marketing decisions by taking into account the environmental aspect as well. The marketing decisions should not only be right but they should also be taken at right time. The marketing decisions are mainly divided into four categories. You may also say these categories the different types of marketing decisions taken by the management at the making marketing plans for the products.
Archives for April 2016
There are number of functions of money that can be seen easily in the business world. But before discussing the functions of money, lets define the money. Money has been defined by different authors in different ways, which is discussed as under:-
Organizations pursue defensive strategies when the circumstances require some sort of adjustments in the structure or functioning of the organization. Three types of strategic Marketing Strategies are regarded as defensive strategies.
Types of Distribution Channels
Before we talk about the various types of distribution channels, it is important to know the distribution channels definition. “The route or the path through which product is transferred from the place of the production the final consumers is known as distribution channels.” You may transferred goods through both direct and indirect ways. A distribution channels may called direct, when the manufacturer supplies the goods directly to the ultimate consumer and uses no intermediaries. Here the marketing functions are carried out by the manufacturer of product by him. If a manufacturer sells the goods to the consumers through one or more than one middlemen, the channel is called indirect channel of distribution. In indirect channel of distribution, the functions of buying, selling, transporting, storing, are undertaken by the middlemen.
Broad environment is the sub category of marketing environments which contains certain forces that have severe effects on the organizations. These forces are known as the forces of broad environments.