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Theory of Consumer Behavior – Definition and Approaches

By Richard Daniels Reading Time: 4 mins
Updated January 29, 2017
Theory of Consumer Behavior

Theory of Consumer Behavior:- The field of psychology includes a multitude of theoretical approaches to study human behavior. What facilitates the marketing; understand the behavior of people as seen in the following theories: Behavioral Theories of Behavior Theoretical and applied psychology diverge in many points; But the main difference lies between those who hold that behavioral theories […]

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