It is also known as the principles of communication have utmost importance for business organization. Whenever you talk about communication, the first thing that comes in our mind is the principles of communication or the 7cs of communication. With these principles, we come to know how to make communication effective. So that it could be easy to understand for the targeted group of people. Communication must be effective because in business, individuals have to communicate with their workers, with customers, with buyers and sellers and so on.