The marketing environment is made up of factors that can influence the ability of a firm to provide services to its customers and to build relationships with the customers. A company should know its marketing environment so that it has an overview of its position in the market. The marketing environment of an organization is constituted by the following aspects.
Difference between Micro and Macro Environment:- Today marketing has grown into such an enormous level that it affects every individual event though majorities are not conscious of the effect. There are a number of factors that surround an organization. These factors form the marketing environment of an organization. The marketing environment has a deep influence on the organization. The marketing strategy of the company is based upon its marketing environment.