In the words of G.Black “Salesmanship consists of wining the buyer’s confidence for the sellers goods, thereby wining a regular and permanent customer”.  With the revolution in the means of transport, the importance of sales functions has further increased. Goods are produced not only for selling in the home market, but also in other different countries of the world. There for manufacturers faces stiff competition. The Success of Business now depends as to how well the goods are sold in the market. Salesmanship thus is a life blood of a business and is an attempt to induce people to buy goods. There is a difference between selling and a salesmanship. Selling in the business refers to the process of transfer of goods or the services to a buyer in exchange of money. On the other hand, salesmanship is the ability to persuade people to buy goods and services. It is an art of persuasion.