In a turbulent environment as we know it today, more than ever, the company needs to heal its internal communication to bring some stability to its teams. Communication between top management, management, and workers is referred to as internal communication. Open and clear communication is a perfect way to ensure that the employees are aware of the company’s mission statement and that everyone shares the same values. Hence it also contributes to the dismantling of organizational processes.
If we add the advent of social networks that interfere in our personal and professional daily lives. Therefore we understand the issues for organizations. Actually that communicate their common values and goals. Below this post is all about the benefits of effective internal communication. Your internal communication impacts your business in so many different ways including:
- Day-to-day operations
- Cross-departmental collaboration
- Leadership and innovation
- Employee motivation and productivity
- Customer service
- Employee experience
- Company culture
- Employee engagement and retention
Benefits of Effective Internal Communication
Overall, communicating well internally improves the efficiency of the organization by providing greater consistency. Along with increased productivity through increased employee motivation.
Greater Individual Involvement
Direct translation is a very profitable over-investment for the structure. So the involvement brings the added value that makes the difference.
Better Morale of the Troops
In a crisis situation, employees need solid benchmarks. They must be informed about what is happening, both internally and externally. Therefore good morale makes it possible to cope in difficult times and to manage these events without his abilities being altered. So the impact is also reflected in a decrease in absenteeism.
Increased Loyalty of its Employees
At the time of talent management and HR marketing, an internal communication strategy is a powerful lever to retain its strengths.
An improvement of the Rendered Service
Good people in their heads, involved in the life of the company, it is a better service offered to customers. Internal communication gives meaning to actions.
More Feedback to top Management
It is sometimes forgotten that internal communication must be bi-directional. The flow of information is not only downward. Besides, who says communication, says feedback. As a result, the organization must plan the feedback channels. Top management has a better view of what their employees think.
The same level of Information for Everyone
It is very unpleasant for an employee to learn news (good or bad) about his business through an external channel. A fortiori when they are imprecise, even inaccurate, No! The company must take the lead and distribute itself, in the first place, the information that concerns it. Starting with what is delivered to his collaborators.
If everyone knows precisely the meaning of the strategic objectives of the company and their declination, it is easier for everyone to make the decisions that go in the same direction.
An improvement of the Image Outside
Do not forget that frequently the first image given to customers is that transmitted by its employees. These must have integrated the material and immaterial elements that constitute the image of their entity. A reminder: the elements of culture are perceptible outside, so by the customers.
Actively Involved Leaders
Not every senior manager is a natural communicator. They may be great at strategy or spreadsheet analysis, but that doesn’t mean they’ll be able to communicate knowledge to employees in a way that they understand. In reality, a leader who is unable to communicate effectively will do more harm than good. You’ll make your leaders more available to all by allowing two-way interaction, whether by meetings, emails, or an internal communications app.
Employees Contributing to the Success
Your company’s reputation depends on its ability to innovate. It has a significant impact on your company results when your employees are proactive in proposing new strategies. Your efficiency improves, your job satisfaction improves, and your customer base grows. You’ll have internal communication processes in place with a successful plan that encourages employees to add their own ideas. Employees are more than happy to provide suggestions and enhancements when good feedback sources are open.
Real Internal Communication Strategy
With today’s tools, including the development of intranet and other web 2.0 portals, it is very easy to communicate to employees. This apparent ease is proving to be a trap because we can think that to communicate; it is enough to feed these platforms of information in fresh content. However, as the one directed towards the customers, the internal communication must be the subject of a real strategic reflection leading to a plan of action. The latter can be included in a general approach linking both externally and internally. This approach has the advantage of gaining coherence and better integration of the image elements.
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Companies that manage to create a permanent dialogue with their employees have strong assets to achieve their goals. To reach an optimal level of performance, internal communication must be included in their culture. It’s important to give the employees a voice when it comes to internal communication. Allowing your employees to play a passive role in your plan is a bad idea. Employees of most organizations want to be heard and have a greater say in the internal communication policy.
Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
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