We often hear about the business card, but few people really know about its use and the benefits it promises. It is a communication tool that allows the company to improve its relationship strategy. Indeed, the card will allow him to expand his professional network and attract new prospects.
A business card is the identity card of the company concerned. Like you, you have an identity card, and the business card is that of the company where you work. Here are 10 good reasons to have a business card:
- Communicate your exact coordinates
- So that your potential customers do not forget you
- Expose your logo, your slogan, your activity
- Avoid spelling mistakes in writing your name
- To talk about you from one client to another (having had the good idea to give several)
- Give confidence to your interlocutors (with this card, you prove the existence of the company)
- Get your contact details in exchange (give your business card, and in response, we will give you his, this is a great way to make contacts)
- So you do not have to write down your contact details quickly on a piece of paper during a conversation
- To make yourself known to the greatest number, leave cards at your friends
- And also, because a business card is convenient and it does not take place (on average, it does not exceed 9 cm by 6).
Business Card: An Essential Communication tool
You’ve understood correctly: having a business card helps promote your business. You do not have to forget about it during a business lunch, a gala dinner, or other professional events. Thus, you can go to the assault of new markets by being credible.
It is therefore very important that your business card contains the location of the company so that your potential customers and partners can find you. And obviously, it must be specified the activity of the company and the position you occupy within it to give a clear idea.
Also, a phone number, fax number, the company’s website must also appear, as well as your level of study, your training (are you an engineer, a doctor, a sales representative, etc.)?
Another important thing is the business card itself
It is very important to print it on a quality material, such as glossy paper. This gives a prestigious image of your company. And it impresses your potential partners and customers who will have a great image of your company.
If you forget your business card, you bite your fingers. In fact, you may lose a customer because of this error. Do not forget it especially: a business card gives credibility to the eyes of your interlocutors.
Benefits of Having Business Cards
- Improve visibility
The business card has several uses, but its main function is to give a better visibility to the company, and this, through a simple and effective communication strategy.
- Communicate on its activity
To fulfill its role, it must contain the main information about the company, namely the name of the company, its address, its sector of activity as well as websites, phone and email address that allows him to contact him. By choosing to opt for business cards, the company ensures good credibility among its employees, but also its future customers.
- Stand out against the competition
It is also a good way to stand out from the competition and put in place an effective communication and marketing strategy. It should be remembered, however, that the card must be perfect and display a style that is attractive enough to capture the attention of those who receive it. Thus, it will be necessary to bet on an original and chic design.
- Make You Known
Although the supremacy of the web is undeniable today in the professional sphere, this little physical object that is the business card remains an essential tool for your communication. How can a business card help you promote your business or business?
- Business Promotion
The business card is a digest of information about you. Because the space is reduced, you are obliged to go to the essentials and thus to select the most relevant and most rewarding elements on which you wish to communicate.
For example, you can create a page containing all the information related to your professional profile, your activity, the various means of contacting you, your company, the awards, distinctions, innovations that you want to highlight, as well as links to your various profiles on social networks and to your website, and include in your business card a QR code that will allow the cardholder to access all this information online.
- Business Professional Network Extension
Your business card is a small window that opens on your professional sphere. By distributing it, you give the opportunity to your interlocutor to keep a link with you and to access it at any time; it is enough for him to open his wallet.
By having all the information about you at your fingertips, he will not only be able to contact you quickly if needed, but may also have to talk about you around him. Whether your contact is an investor, a partner, a prospect, or a customer, your business card will be a word of mouth booster.
For a business card that fulfills its communicative role in an optimal way, think of making several versions that you intend for the different types of interlocutors that you come to meet in the course of your work. For example, a business card for your customers may contain a promotional loyalty offer, while a business card for prospects may highlight your strengths relative to the competition or a welcome promotional offer.
Demonstrate Your Skills
In addition to its content, that is to say information about your business or your company, your logo, your slogan and ways to contact you, your business card is also important in its form.
It is a support that is a decisive exploitable element through which you can illustrate your activity, your skills and your creativity thus providing a physical demonstration of your strengths. It will allow you to stand out, especially your competitors, and thus mark the spirit of your interlocutor.
The constraint of standards is even an advantage since you can play it. For example, you can add an edible item to your business card if you are a caterer, confectioner, pastry chef or master chocolatier.
Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
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