Substitute Sales Force:- In many cases, we opt for a substitute sales force to gain flexibility, limit their risk taking and establish their commercial position. In fact, a commercial outsourcing service provides its customers with a dedicated, operational and experienced sales force. Deployed in very short time, the outsourced teams defend the interests of our customers as if they were an integral part of the company.
The idea appeals to more and more companies because these devices answer the main commercial stakes of our customers, whatever their sector of activity: conquest of market, loyalty of portfolio customers, launching of offer or peak of seasonality.
Substitute Sales Force: Which formula to Choose?
We can identify two main trends; ad-hoc needs, for which our clients are seeking a commercial outsourcing service for a specific intervention (promotion of a product, response to a peak of commercial pressure, launch of offers …); this is what we call a “commando”.
At the same time, other manufacturers are opting for long-term commercial outsourcing. The goal is then to conquer a new market segment, to retain the existing customer portfolio when the internal team hunt or vice versa.
How is the Recruiting of a Substitute Sales Force?
As a first step, we define with our clients the profiles necessary for the mission and the geographic areas to cover. Then, we select and recruit candidates, both on their skills and their skills. The assembled team is then trained and equipped (computer, telephony, automobile …) by us. In short, we offer turnkey commercial devices.
Setting up
As part of the provision of a substitute sales force, the involvement of the customer is essential. Indeed, the success of a commercial outsourcing relies on everyone’s adherence to the outsourcing project. The exchanges between the substitute sales force and the internal teams are necessary and can make the difference. As for management, it is our sole responsibility.
Fieldwork is monitored on a daily basis by the sales manager. He measures the results, coordinates and coaches the team, builds the commercial actions, defines the axes of improvement … He acts as a true conductor of the mission.
We also set up monthly steering committees with our customers to analyze business performance, guide objectives and, if necessary, determine corrective actions.
Advantages of a Substitute Sales Force Device
Substitute sales forces offer a business development solution with minimal risk taking for the company. Speed of intervention, massive ground coverage, flexibility, profitability and performance are at the rendezvous of these services.
Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
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