• Home
  • Finance
    • Financial Management
    • Strategic Management
    • Investment Analysis and Portfolio Management
    • Project Management
    • Islamic Banking & Finance
    • Auditing
  • Marketing
    • Principle of Marketing
    • Marketing Management
    • International Marketing
    • Advertising & Promotion
    • Commercial Challenges
  • HRM
    • Human Resource Management
    • Principles of Management
    • Training & Development
    • Employee Performance Management
  • Others
    • Introduction to Business
    • Business Communication
    • Banking & Finance
    • Entrepreneurship
    • Economics
  • Personal Skills
  • Tips & Tricks
  • About Us
    • Contact US

Business Study Notes

B.Com, M.Com. BBA & MBA Exam Study Online

  • Home
  • Finance
    • Financial Management
    • Strategic Management
    • Investment Analysis and Portfolio Management
    • Project Management
    • Islamic Banking & Finance
    • Auditing
  • Marketing
    • Principle of Marketing
    • Marketing Management
    • International Marketing
    • Advertising & Promotion
    • Commercial Challenges
  • HRM
    • Human Resource Management
    • Principles of Management
    • Training & Development
    • Employee Performance Management
  • Others
    • Introduction to Business
    • Business Communication
    • Banking & Finance
    • Entrepreneurship
    • Economics
  • Personal Skills
  • Tips & Tricks
  • About Us
    • Contact US
Home » International Marketing Process – Steps

International Marketing Process – Steps

By Richard Daniels Reading Time: 4 mins
Updated April 16, 2021

International Marketing

Reaching a wider audience is what most of the businesses strive for and an internal marketing process is what that may allow you to fill your dream. Since for any brand, larger the audience means greater the chance of doing business. That’s why most of the companies try to target international customers. Here the international marketing process starts and promotional strategies become one of the primary objectives that company to pursue. International marketing is also known as Global Marketing and has gained the utmost importance in the business world.

Marketing your brand at a global level is a complicated thing to do since you have to take care of a lot of things. Every business firm wants to develop a successful international marketing process. However it is totally a different thing to do so as compared to local marketing where you understand the audience very well.

Steps of International Marketing Process

Below are 5 steps of the international marketing process. I’m sure after reading all these steps of the international marketing process, you will be able to understand it very well.

Using Domestic Market to your Advantage

Promoting your brand at global level takes a lot of effort and budget. Those who become successful in making their brand reputed in local markets. Actually find it a lot easier to promote their brand outside that localization. Since they know the full potential of their brand. Furthermore, you can use your local market to build up sales and boost up your resources. Particularly which will prove to be a lot helpful for your international campaigns promotions. Moreover to go further deep down to the end of that international marketing process.

Well! There are some cases where this stage is not needed at all. In fact this happens in the case where you have based your product for targeting foreign clients. For example, you wouldn’t focus a French learning software to France dwellers themselves, would you?

Getting Familiar to Target Market

Knowing your target audience is as important as getting a know-how of your potential. Since it is the targeted audience that determines your overall planning for the promotion of your brand. Furthermore, as an exporter, it is important to understand that an active strategy is a lot better than chasing for orders around the world. That’s why before setting up their steps in an unfamiliar market, companies analyze the whole global market. Moreover by keeping the strengths and weaknesses of their brand, they narrow down their targets to just three to four markets.

It is a common observation that whenever a new company starts a global level business. Hence it often tries to target a country with an almost similar working environment, legal structures. Also most importantly, economic factors like Canadian companies preferring US markets.

Testing the Market

According to the third step of the international marketing process, it is always a wise strategy to start out small if you don’t know how to make a big thing work. Instead of jumping right into the market and spending all of your resources at once, it is better to proceed step by step, starting out from smaller investments and a lesser number of exports. This will help you in getting a better view of that market. If successful, then you can increase the exports promptly. By the time, chances of failure are diminished, and it is easier to make changes to strategy on the go to improve it. Furthermore, favorable results from these timed exports also increase the exporters confidence in dealing with exporting mechanics and as well as customer’s familiarity with the brand.

Expanding the Exports

Successful initial sales lead to a lot of expansion chances. And that’s the actual result of that intense market research planning that you did while staying awake at nights and missing your meals. At this point and even earlier, your major focus should be on integrating your networks in stronger forms and spreading them. Participate aggressively in major international trade shows to gain more experience and create good relationships with other marketers while increasing the exports you make. Well! It’s just like every other reputed brand. You make negotiations with other potential partners to create a strong win-win relationship to strengthen your brand. As time passes, your experience also grows and at the present stage, you will be confident enough to take tougher decisions for the advantage of the brand in accordance with the international marketing process.

Increasing the Investments in Foreign Markets

Once the brand grows its roots deep down in overseas markets, the profits become encouraging which lead to even more compelling opportunities. And that’s where a company has to choose whether to expand its effect in the target market or not?

The final step of the international marketing process deals with the clarification of that foggy image; the customer has in his mind about your brand. So, for the purpose at hand, companies buy an existing company in that locality, open a local office to deal with their customers and to help them and tighten their relations to the partners. Well! You can say that the target market now serves the purpose of stepping stones for venturing further into other target markets.

Author at Business Study Notes
Richard DanielsAuthor at Business Study Notes

Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
Love my efforts? Don't forget to share this blog.

Related Posts:

  • Communication Strategies Definition | Types of Communication…
    Communication Strategies Definition | Types of Communication Strategies
  • What is the Process of Motivation? Explain in detail
    What is the Process of Motivation? Explain in detail
  • Process of MBO (Management by Objectives) - Explained with…
    Process of MBO (Management by Objectives) - Explained with Examples
  • Risk Management: Definition, Types, Model, Process,…
    Risk Management: Definition, Types, Model, Process, Strategies, Practices
  • Talent Management: Definition, Strategies, Models, Process,…
    Talent Management: Definition, Strategies, Models, Process, Practices

Filed Under: International Marketing, Marketing Tagged With: process of international marketing ppt

Related Posts

System-Views-of-Management-image

System Views of Management

System Views System views of management associates with the Management division of the organization and it assumes that all of the organizations are … [Read More...]

Leadership Theories

Situational Leadership Theories

Situational Leadership Theories Situational model of leadership is a factor that emphasizes the behavior of the leaders regarding different situations. … [Read More...]

Behavioral Leadership Model

Behavioral Leadership Model

Leadership  Leadership is the most critical and complex responsibility across any organization. It is because the leadership requires to be realistic, … [Read More...]

career development process in hrm

Career Development Process

Career Development Process Today's career development process has become a threat for students, especially a question that may stun many students who have … [Read More...]

Strategic leadership

Strategic Leadership Model

Strategic Leadership Model The strategic leadership model is basically the study of the leadership style. It describes the ways of modernizing an … [Read More...]

Types of Managerial Decision Making

Types of Managerial Decision Making

Managerial Decision Making Decision Making is an art of selection of one feasible alternative decision from many. Therefore types of managerial decision … [Read More...]

Quantitative-management-approach

Quantitative Management Approach

Quantitative Management Approach The quantitative management approach is used to enhance decision making power by using quantitative tools. As well as … [Read More...]

Effective-business-messages-image

Effective Business Messages

Effective Business Messages The process through which business messages are effectively prepared that have the potential to create desired results from … [Read More...]

Search the Site

ADVERTISEMENT

Business Study Notes

Business Study Notes is all about business studies or business education. Visit us to find here free business notes of all the subjects of B.com, M.com, BBA & MBA online.

Disclaimer

All the images and videos present on the Business Study Notes are not owned by us, if you found anything under copyrights, please Contact Us, we will remove it ASAP.

Categories

© Copyright 2023 Business Study Notes. All rights reserved. Privacy Policy, Sitemap.  
DMCA
PROTECTED