• Home
  • Finance
    • Financial Management
    • Strategic Management
    • Investment Analysis and Portfolio Management
    • Project Management
    • Islamic Banking & Finance
    • Auditing
  • Marketing
    • Principle of Marketing
    • Marketing Management
    • International Marketing
    • Advertising & Promotion
    • Commercial Challenges
  • HRM
    • Human Resource Management
    • Principles of Management
    • Training & Development
    • Employee Performance Management
  • Others
    • Introduction to Business
    • Business Communication
    • Banking & Finance
    • Entrepreneurship
    • Economics
  • Personal Skills
  • Tips & Tricks
  • About Us
    • Contact US

Business Study Notes

B.Com, M.Com. BBA & MBA Exam Study Online

  • Home
  • Finance
    • Financial Management
    • Strategic Management
    • Investment Analysis and Portfolio Management
    • Project Management
    • Islamic Banking & Finance
    • Auditing
  • Marketing
    • Principle of Marketing
    • Marketing Management
    • International Marketing
    • Advertising & Promotion
    • Commercial Challenges
  • HRM
    • Human Resource Management
    • Principles of Management
    • Training & Development
    • Employee Performance Management
  • Others
    • Introduction to Business
    • Business Communication
    • Banking & Finance
    • Entrepreneurship
    • Economics
  • Personal Skills
  • Tips & Tricks
  • About Us
    • Contact US
Home » Difference between Micro and Macro Environment

Difference between Micro and Macro Environment

By Richard Daniels Reading Time: 2 mins
Updated March 4, 2020

Difference between Micro and Macro Environment:- Today marketing has grown into such an enormous level that it affects every individual event though majorities are not conscious of the effect. There are a number of factors that surround an organization. These factors form the marketing environment of an organization. The marketing environment has a deep influence on the organization. The marketing strategy of the company is based upon its marketing environment.

Marketing Environment | Micro and Macro Environment

Marketing Environment

The factors that affect a firm’s abilities to build relationships with its customers and retain the good relationships form an environment around the organization. The environment is commonly known as the Marketing Environment. The marketing environment is made up of three basic parts, namely the internal environment, the micro environment and the macro environment. These environments let marketers build internal and external relationships. Let us have an in-depth look into each of the marketing environment part.

Internal Environment

The internal factors constitute the internal environment of an organization. The internal factors include the aspects like finance, funding, the structure of an organization, the volunteers of a project, the employees. The internal environment has a direct effect on the organization’s ability to build relationship with its customers and to serve them. The internal factors can drastically affect the approach and success of an organization. The major internal factors are the company leadership, the strength of employees, relation between employees and departments, the marketing budget, plans and many more factors.

Difference between Micro and Macro Environment

Below is all about the difference between the micro and macro environment. 

Micro Environment

Micro environment is formed by the individuals and factors which can directly influence business operations and its ability to serve customers. The micro environmental factors include the suppliers of service / product, the company itself, the marketing intercessors, consumers, the competitors in the same business. The changes in micro environment can be most of the time controlled by the organization. However, there may be some micro-environmental factors that may be uncontrollable by the company.

Macro Environment

The macro environment is formed by the external factors which can affect the company’s performance. The macro environmental factors are beyond the organization’s control. Any changes in the external or macro-environmental factors can result in threats for the organization. The organization needs to have an overview of all the external factors so that it can plan its strategy accordingly.

There are a number of analysis tools which can be used for the analysis of the macro environment. PEST analysis is one of the basic tools for the analysis of the external factors. Other tools are PESTLE, STEER, SLEPT, DESTEP and many more.

Author at Business Study Notes
Richard DanielsAuthor at Business Study Notes

Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
Love my efforts? Don't forget to share this blog.

Related Posts:

  • What is the Process of Motivation? Explain in detail
    What is the Process of Motivation? Explain in detail
  • Communication Strategies Definition | Types of Communication…
    Communication Strategies Definition | Types of Communication Strategies
  • Risk Management: Definition, Types, Model, Process,…
    Risk Management: Definition, Types, Model, Process, Strategies, Practices
  • Define Marketing Environment. What is Micro and Macro…
    Define Marketing Environment. What is Micro and Macro Environments?
  • How to Calculate Slack Time? Slack Time Formula Explained…
    How to Calculate Slack Time? Slack Time Formula Explained with Example

Filed Under: Marketing, Principle of Marketing Tagged With: Marketing Environment

Related Posts

System-Views-of-Management-image

System Views of Management

System Views System views of management associates with the Management division of the organization and it assumes that all of the organizations are … [Read More...]

Leadership Theories

Situational Leadership Theories

Situational Leadership Theories Situational model of leadership is a factor that emphasizes the behavior of the leaders regarding different situations. … [Read More...]

Behavioral Leadership Model

Behavioral Leadership Model

Leadership  Leadership is the most critical and complex responsibility across any organization. It is because the leadership requires to be realistic, … [Read More...]

career development process in hrm

Career Development Process

Career Development Process Today's career development process has become a threat for students, especially a question that may stun many students who have … [Read More...]

Strategic leadership

Strategic Leadership Model

Strategic Leadership Model The strategic leadership model is basically the study of the leadership style. It describes the ways of modernizing an … [Read More...]

Types of Managerial Decision Making

Types of Managerial Decision Making

Managerial Decision Making Decision Making is an art of selection of one feasible alternative decision from many. Therefore types of managerial decision … [Read More...]

Quantitative-management-approach

Quantitative Management Approach

Quantitative Management Approach The quantitative management approach is used to enhance decision making power by using quantitative tools. As well as … [Read More...]

Effective-business-messages-image

Effective Business Messages

Effective Business Messages The process through which business messages are effectively prepared that have the potential to create desired results from … [Read More...]

Search the Site

ADVERTISEMENT

Business Study Notes

Business Study Notes is all about business studies or business education. Visit us to find here free business notes of all the subjects of B.com, M.com, BBA & MBA online.

Disclaimer

All the images and videos present on the Business Study Notes are not owned by us, if you found anything under copyrights, please Contact Us, we will remove it ASAP.

Categories

© Copyright 2023 Business Study Notes. All rights reserved. Privacy Policy, Sitemap.  
DMCA
PROTECTED