In this time period of globalization where internet and media has gained a lot importance in the business world, but still we can never deny the importance of advertising banners, which is still considered as the most authentic way of marketing. It’s just one or two decades, if you look back you might find them as one of the most used strategies that could lend a hand to companies to increase their reach and the number of customers. Since in advertising, every little step you take towards the betterment of your brand counts, then it has become utmost important for us to understand the reason for the existence of advertising banners. Here we are going to talk about the purpose and Pros & Cons of advertising banners, on the basis of which you will determine that whether banner advertising is for your brand or not!
Purpose of Advertising Banners
- Attracting Customer Attention
The primary purpose that interrelates all of the advertising means is to attract the attention of customers in the potential market towards a particular brand. Since customers are one of the prime reasons for which businesses come into being and it’s because of them, companies are able to run even in the harshest of the times. So, attracting customers towards the brand automatically boost up the chances of doing some more business.
For the purpose, banners are given some edgy touches with the help of which the companies try to set them apart from the rest of the crowd. Animations cool and beautiful graphics, clean picture quality, a catchy headline and a powerful action driving content is what it all takes to attract customers. Even though it does look like a mountain of tasks, but believe us that once you are inside, you will enjoy it more than anything else.
To increase the exposure, a series of banners in websites is set as one top of the other. That makes the brand and its products more visible to customers. These act just like the banners that you see in front of the stores and markets.
- Increasing Customer Traffic
Once your products become the main point of focus for the customers, it ultimately leads to a flood of customer traffic on the company’s website and the same goes for the real world. Online banners are quite effective in their job of manipulating the clients’ mindsets towards a particular product and thus, encourage them to make a purchase and the case is same for the physical banners, too.
The cost of offline banners depends on upon the material type on which the banner is printed and the hard work, that has been put to use in the creation of the banner. For online banners, the cost of the ad depends on upon the mode of payment. For example, some businesses agree to put a brand’s ad on the basis of a particular time period without taking the number of visitors into account. While on the other hand, it can also go as per click basis that a customer does for your ad or can even be impression based.
- Announcing Special Deals
Putting up offers like freebies, time trials, discounts and sales is quite a cunning way to gather customers and to increase the revenue generated. But there’s nothing good in it if you can’t even get the word out to the customers and that’s quite an obvious thing. So, that’s where the advertising banners are put to good use for the cause of brand and customers, both, to take that information to the “can be” potential customers and to turn them into repetitive purchasers, since special is what everyone likes.
Pros & Cons of Advertising Banners
- Targeted Traffic
Banners on the sites relevant to the field of your business work as an effective medium to gather up customers that will more likely be interesting in your product. Since targeted traffic is hundred times better than going with a mix of people with totally different mindsets as that of your business. Furthermore, the ability to monitor the performance of the ads takes the marketers even closer to the success, since they know what kind of content is bringing in most of the customers so they can increase their focus on their positive sides. While decreasing and eventually finishing up the ad strategies, that were just a drain to company’s funding.
- Split Testing
Online advertising takes this scenario of testing to a further elevated level, a level at which the company is able to create multiple versions of a single ad and test the performance for each of them. Thus, on the basis of results, the company can either support or totally reject a particular version of the banner.
- Time Saver
Advertising banners are quite good at their job of providing your brand with a fresh of feed of customers in a timely manner. So, you don’t have to waste your time in going out in search of potential customers and then arguing with him and converting him to a potential buyer. Since, they do all of that for you and that, too, in a short period of time. That’s how it lets you focus on your job of bounding those one-time buyers to your brand in the bond of trust.
- Price Flexibility
Advertising banners either offline or online provide the company a lot more flexibility in choosing the right of ad depending upon their budget and the number of targeted customers they want to receive in a specific period of time. For example, if your brand is just starting by, then according to us, cost per click is going to be of right type for you, but if you have a larger business under your ownership and expect to receive a huge number of customers through advertising, then time-based banners will surely be the best for you.
Just like other fields of advertising, competition, here, also is just as tough as it is in the outer world. Since it is not just you who is trying to sell his products, but there are many others, too. And there’s quite a possibility that the number can grow even much more than your expectations.
- Ad blocking
Sometimes, customers get so much intimidated with ads that they start using ad blockers on their browsers. Because the customers won’t be seeing any of your ads, that’s how the chances of the companies to reach customers get in danger and so does the business, especially if it is a new one and is relying totally on the online banners for generating traffic for them.
- Learning Curve
It is quite an obvious thing that to get the most out of anything, you need to work on it with everything that you have got. And the same goes for the using the advertising banners either offline or online. Data tracking is what that takes most of your time and leaves you adjusting the ads to obtain maximum possible conversion from your banners.
Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
Love my efforts? Don't forget to share this blog.