Importance of Business Relationship Manager | Required Skills & Experience

The Business Relationship Manager organizes and animates the communication of the company in the right direction and also with the aim of identifying, selecting and especially attracting young graduates to business or a company.  Business relationship manager also known as Campus manager, Responsible for recruiting young graduates, In charge of school relations and Trainee, etc

Why Business Relationship Manager is Important for Business

Identification of needs

• Participate with the human resources department and the recruitment manager to define a communications strategy for schools and young graduates.
• Dialogue with all the operational directorates to identify, qualify and quantify their precise needs concerning the populations of young graduates: number and nature of the proposed internships, volunteering, and positions open to young graduates (permanent contracts, fixed-term contracts).

Organization of Communication Actions

• Define the company’s strategy towards students and young graduates in concrete objectives: which schools to aim for? What types of graduates attract? What action should be taken?
• Centralize an information base on the different schools and training courses: name of the contact company relations, dates of the forums, contact details of the alumni association, dates and duration of the internships for students of last year …
• Formalize and animate all communication documents related to the recruitment of young graduates: presentation brochures of the company, booth for forums, recurrent and specific job offers or internships …
• Meet with all partners or service providers useful in the context of the company’s school relations: journalists of magazines intended for students or dealing with employment, general or specialized websites, recruitment agencies …
• Identify within the company operational staff that may be able to support school actions, often former graduates of a school.

Operational Implementation

• Participate in the schools and jobs forums to represent the company and meet directly with populations likely to be recruited.
• Present the company in sessions organized specifically in schools, usually in an amphitheater and in front of the whole of a promotion.
• Receive and direct the CVs gathered during the forums, or directly to the unsolicited company, to the operational or recruitment manager.

Evaluation and Monitoring of Actions taken

• Follow the stream of recruitment of young graduates (internship, CDI or others …) and validate the quantitative achievement of objectives.
• Accompany the evolution of the candidates recruited, in particular for trainees at the end of studies who may be recruited: assessment of the training supervisor in the company, debriefing with the trainee and study of possible recruitment opportunities.
• Analyze the relevance of the actions carried out by quantitative and qualitative indicators: number of CVs received, quality of the forums carried out, number of candidates integrated by type of training targeted …

Possible Activities

• The campus manager can take charge of recruitment activities, especially during school or job forums. It then takes advantage of these direct meetings with the candidates to make a preliminary selection, and in particular attract the profiles that seem to correspond to the needs of the company.
• The campus manager can also define and enforce the remunerationof young graduates (internship or first job), in the absence of a compensation & benefits manager. Large enterprises often have a system of classification grids for diplomas, with corresponding remuneration. With this in mind, the school relations officer monitors the administrative files of young graduates integrating the company and advises the operational staff on the compensation negotiations
• The detection and follow-up of high potential candidatescan finally constitute an important part of the work of the campus manager: individual recruitment interviews for the very large schools, individualized monitoring of performances, adjustments and special advantages in terms of remuneration …

The variability of activities

• The school relations officer can exercise a broader responsibility than the school relations alone, taking care of all the recruitment of identified populations such as young managers: trainees, young graduates and managers with sometimes up to four to five years of experience.

In this context, its role and title may vary according to the company:

• In companies with a high volume of recruitment of young graduates, or having difficulty recruiting qualified candidates for their professions, the campus manager has above all a role of communication and presence with schools. It helps to improve the image of the company and increase the flow of interesting candidates.
• In smaller groups or spontaneously receiving a sufficient number of resumes, the Business Relationship Manager can take on a very large scope and manage all the young cadres: school relations, recruitment and career management.

Required Skills for Business Relationship Manager

• Technical skills. The Business Relationship Manager has a good knowledge of the training courses and schools present on the market: the campus manager must be constantly informed of the educational developments and the universities as well as the quality and recognition of their diplomas. It is able to present the company and answer any kind of questions coming from students or young graduates. He is familiar with the different interview techniques: face to face, collective, telephone, directive, semi-directive … Finally, he knows the application management tools (HRIS, candidate database on the Internet, etc.).
• Personal qualities. The Business Relationship Manager has strong convictions and good interpersonal skills: the campus manager must constantly “evangelize” the young graduates on the strengths and advantages of his company while remaining close to their wishes and needs. His listening skills enable him to work effectively in the selection of candidates. He is curious and open-minded, which leads him to take an interest in the many training courses, but also in the business of the company. The organizational sense is essential to coordinate many fronts, from the organization of forums (assembly of the stand, handing over of documentation …) to the management of the CVs collected during these forums.

Experience Required for Business Relationship Manager

• The position of campus manager is generally aimed at young graduates having carried out a first internship in recruitment, ideally within the recruitment department of the company. It is also accessible to young executives with up to five years of experience professional.

Professional evolution

• Recruitment officer
• Hiring coordinator
• Human resources manager
• Researcher in recruitment office
• Recruitment Consultant
• Corporate Communications Manager
• Customer service manager in communication agency