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Home » Essential Business Tools to Boost Sales in 2018

Essential Business Tools to Boost Sales in 2018

By Richard Daniels Reading Time: 6 mins
Updated October 5, 2018

Essential Business Tools to Boost Sales in 2017:- Modern business teams are constantly looking for ways to optimize their processes and performances. To do so, they use commercial tools that are essential to their day-to-day management and overall development. Nevertheless, there are a multitude of tools dedicated to the sales force and it is often complex to choose the best ones and those who will integrate best in the strategy of the company and the teams.

Business tools, which Ones to Choose?

What business tools can help team’s better sell? Which CRM orient? What tools can facilitate the acquisition and management of leads?

Keep in mind that the business tools you use are only a complement to an already effective strategy. A good product, good management of your sales teams and talented salespeople remain your key success. However, the use of good business tools can be anchored in a framework of optimization of sales process and performance improvement.

Let us now turn to serious matters. Here is a selection, not exhaustive of course, of commercial tools essential to your sales teams to perform throughout this second half of 2017.

  1. LinkedIn Sales Engineer

How to improve your business prospecting? LinkedIn Sales Navigator is a premium tool of LinkedIn that allows, in its main function, to track and generate leads, to contact companies and all in a localized way. Indeed, it is possible to choose your preferences in the sales sectors you want to target (region, industry, function and hierarchical level) to get a suggestion (lead and company) of information Commercial tools from LinkedIn. This information comes from the web and the platform itself. This function is innovative and valuable as part of your leads can be found and therefore generated via the tool.

Your business prospect ion is simplified and allows you too quickly and targeted find your prospects. LinkedIn’s suggestions are based on a very efficient algorithm. In addition, LinkedIn Sales Navigator allows you to import your leads lists directly into your CRM tools and primarily Sales force. The tool also provides you with day-to-day business information based on your interests and preferences. Other features like tracking your leads, analyzing your prospecting performance and trading relationships are available in real time. The tool is of course paying because it is accessible via the premium function of LinkedIn.

The tool also provides you with day-to-day business information based on your interests and preferences. Other features like tracking your leads, analyzing your prospecting performance and trading relationships are available in real time. The tool is of course paying because it is accessible via the premium function of LinkedIn. The tool also provides you with day-to-day business information based on your interests and preferences. Other features like tracking your leads, analyzing your prospecting performance and trading relationships are available in real time. The tool is of course paying because it is accessible via the premium function of LinkedIn.

  1. Sales-loft

salesloft is a tool developed by Sales force and allows you as well as LinkedIn Sales Navigator to find leads. The tool is built around two autonomous sub-tools. The first one is called “Prospector”. It gives you the ability to segment your prospects search by geographic area, keywords, company size or even LinkedIn affiliation. All of this information comes from Google and so you do not need any basis to start your first searches that, over time and your preferences, will automatically refine. Your leads are automatically sorted by qualification, search terms, or preferences. The second is called “Cadence” and offers an e-mailing and intelligent calling solution that will facilitate your goal tracking. To this astute combination is added an almost direct Sales force integration since Sales-loft is an external branch of Sales-force. This solution can easily integrate with your existing process if you already use Sales-force.

Other more accessible prospecting and e-mailing tools offer similar but less complete services such as Clearslide or Docsend .

  1. Asana

In 2008 by Facebook co-founder Dustin Moskovitz, Asana is a web and mobile application that allows you to work on a project as a team by eliminating the use of emails. Asana’s ambition is ” to help humanity prosper by allowing all teams to work together effortlessly .” The application can be defined as a communication and team project manager. The application has many features that facilitate the exchange and scheduling of tasks. It allows the creation of specific work-space, the setting up of an interactive calendar and the use of an automated inbox which is responsible for updating the information in real time. Asana is therefore a very practical and design project management tool.

It will allow you to follow the work of each one in real time and to program it. A sales team needs to have a specific timetable available and updated regularly. Simplicity and communication are the watchwords of Asana.

  1. Trello

Like Asana, Trello is an online project management and planning tool. Created in 2011, this web and mobile application is based on an efficient and original method: the Kanban method, a production management method deployed in the late 1950s in Toyota factories. Trello allows you to organize your projects and tasks with a system of boards and cards. Each task is classified into one of the 3 columns of the application, each representing the state of the task: “to do”, “in progress”, “done”. The application gives a new dimension of precision and ease thanks to this method and that is what gives it its charm.

Each task is assignable and can therefore be moved in the columns, depending on their progress. Convenient, Ergonomic and simple, Trello will facilitate your daily tasks management and will save you a lot of time. A first basic version is free. Access to additional services will require switching to premium mode.

  1. Sales force / Salescloud

Pioneer and world leader in customer relationship management tools, Sales force is the most famous platform for both sales and marketing teams. Sales force does almost everything. Its use does not require any software installation since the platform is one hundred percent based on the “cloud computing” system, which allows to store and manage its information entirely online. So you can have access to all your features wherever you are and on any media. Sales force is perpetually in question and has just released a brand new, more modern version.

The platform fully meets the expectations of the current sales market. Sales force stands out for its many tools, including Salescloud. Salescloud is the leading CRM and sales force automation tool. Its use allows having an overall view of your clients, to manage your calls and your emails. Salescloud is concerned about the performance and the constant optimization of the sales process. It is at the CRM that Apple is at the digital market: expensive but innovative and efficient.

  1. PipeDrive

In a simpler, more intimate and especially cheaper, you can have access to many features with Pipedrive . Pipeline sales, chronological display, sales report or even advanced customization of your interfaces, Pipedrive is very well armed and is a leader in customer relationship management tools. Multi-language and very design, it is practical and easy to take to hand. The platform is customizable and therefore adapts to the preferences of each. Pipedrive’s primary objective is to simplify the sales process and thus to improve the concentration of salespeople on their objectives. The platform is accessible on mobile and in addition to these basic features; it supports integration with Google Apps. “Built for vendors by vendors,” Pipedrive is a quality CRM tool. If you were on software and you want to switch to Pipedrive, no worries, the platform is composed of an internal and external data migration system.

  1. Incentive

Incentive is a platform that helps you develop the commitment and motivation of your sales force, which helps you drive your business performance and revolutionize your business challenges. Our tool adapts to each of your needs and allows you to measure your key performance indicators with a clear, design and real-time dash-boarding system. We have developed four major functionalities that will help you achieve your goals; develop team motivation and day-to-day management.

Dashboards: Monitor your performance in real time, gain access to rankings, analyze the evolution of behaviors you follow with simple and fun interfaces. In addition, Incentive integrates with all your data sources according to your needs and project.

Business Challenge Engine: Whatever the mechanics you imagine, Incentive can bring it to life: point boosters, team challenges, training challenges, etc. You can organize motivating business challenges built on ambitious goals and develop the motivation of your teams through innovative and customizable reward systems.

Micro-training: Offer quizzes to your team’s, test and improve their knowledge of your products, sales methods or daily life of your company. You can value the progress of your team’s’ results through a reward system and generate progress reports at any time.

Incentive fits into a modern thinking of personal and professional development of sales teams. With Incentive, centralize your information, analyze and improve your performance and give your internal communication a more modern and dynamic new breath.

Author at Business Study Notes
Richard DanielsAuthor at Business Study Notes

Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
Love my efforts? Don't forget to share this blog.

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