Here in this article, we are going to talk about the most common mistakes in corporate gamification. We give you a short summary with some more ingredients! Implementing corporate gamification in an organization is a risk to be aware of. In fact, you do not have the right to make mistakes: the one who carries out a gamification project is someone who is innovative and creative, a visionary who must prove that he is going in the right direction. Corporate Gamification is a strategic choice for the following two reasons:
- More commitment to consumers: recognition of your brand image
- For employee performance: training and results with real added value.
Mistakes to Avoid While Applying Corporate Gamification
- To think that gamification necessarily requires a platform
Indeed, many managers think that gamification exists or can only exist via a platform.
Keep them clear: gamification is not just a varnish. It is a process in its own right that requires preparation and reflection. Why? Because it’s not just about putting up ranking tables, scales of points, or badges.
What drives the enthusiasm of the employees is the logic you put behind these classification systems. Otherwise, it is still only another process that will weigh down the machine.
The principle of gamification works extremely well when it integrates into your platforms, not when it is added.
- Think gamification = Competition
The spirit of competition is not the first motivating lever for all. Some will, on the contrary, be tempted to withdraw from it or to turn away from it.
Moreover, competition is a spring that works in the short term. To provide long-term and lasting motivation for employees, focus on other levers, or other ways to present your indicators.
However, the interface of many CRMs or gamification platforms is not ergonomic and highlights indicators that are not very engaging. These indicators, motivational levers, can have an immense impact with an appropriate design. “The medium is the message,” said McLuhan.
- Think gamification rhymes with cash
In a game logic, there is a reward. A given for a rendering. In the majority of companies, the incentive number 1 is the monetary endowment. Gamification makes it possible to introduce new, more innovative mechanics to reward efforts and work well done.
The idea is to concentrate activity on the game, on the very activity that leads to the reward, rather than on the reward itself.
Finally, the future of corporate gamification depends on the involvement of employees
The idea is no longer to put them in competition with each other but each one with him! Focus on progression rather than competition.
The ideal gamification platform must be closer to a professional Fitbit, allowing setting objectives and levels to reach them. In this way, the person can visualize, on a day-to-day basis, the progress made and make his / her motivation last a long time.
So to learn more about gamification, download our Free White Paper “Revolutionizing Workplace Engagement with Gamification”:
Hello everyone! This is Richard Daniels, a full-time passionate researcher & blogger. He holds a Ph.D. degree in Economics. He loves to write about economics, e-commerce, and business-related topics for students to assist them in their studies. That's the sole purpose of Business Study Notes.
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