The marketing environment is made up of factors that can influence the ability of a firm to provide services to its customers and to build relationships with the customers. A company should know its marketing environment so that it has an overview of its position in the market. The marketing environment of an organization is […]
What is PESTLE Analysis – Business Analysis Tool
Business environment is a major area which needs proper analysis before starting a particular business or project. There are internal factors and external factors which play important role in the success and performance of a business. A variety of analysis tools are available which can be used to analyze the various internal factors and external […]
Difference between Micro and Macro Environment
Difference between Micro and Macro Environment:- Today marketing has grown into such an enormous level that it affects every individual event though majorities are not conscious of the effect. There are a number of factors that surround an organization. These factors form the marketing environment of an organization. The marketing environment has a deep influence […]
Factors Affecting PEST Analysis
The performance of a company is affected by several factors that maneuver the company’s internal and external environment. The marketing strategies of a company can help in boosting in its performance. For a company to be successful, it is necessary that the company knows the factors which operate. Along with knowing the factor, it is […]
Micro and Macro Marketing Environment
Micro and Macro Marketing Environment:- The marketing environment defines a framework of internal and external factors that are related to an organization and have influence on it. The major impact is upon the relationship of the company with the customers, the micro environment and the macro environment constitute the Marketing Environment. The marketing intercessors can […]
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