Are you looking for examples of marketing strategies, which are followed freely all over the world? When the organization decides to target the entire market, then it adopts one of the marketing coverage strategies. But before selecting any particular strategy, the organization must properly Segment the Market. For this purpose, there are certain factors that […]
What are the Price Adjustment Strategies For Small Business?
How to adjust prices or what are the different price adjustment strategies on the basis of which organization final its prices. The basic prices are adjusted by the organizations in order to deal with changing situations & customer differences. The following are the six price adjustment strategies that are employed all over the world by […]
What Is The Porter’s Five Forces Model of Competition?
In this time period of globalization where there is a lot of competition in the business market, and Porter’s five forces model of competition is one way through which you may easily analyze the competition level in the market. There are a lot of new challenges that are faced by today’s organizations. For the solution […]
What Is Marketing Information System? How Does It Work?
For effective marketing, the marketing information system is an essential component in today’s global competition by shifting the trends from customer needs towards customer wants & from pricing competition to non-price factors. Almost every organization runs some form of (MIS) but there is variation among these systems on the basis of sophistication. There are many […]
What are the Types of Consumer Buying Behavior?
Before moving towards the various types of Consumer buying behavior, it is of utmost importance to know what consumer buying behavior? It is a complex phenomenon that needs to be analyzed carefully because of a lot of factors affecting consumer buying behavior like environmental, psychological, etc. Moreover, consumers react differently to the same set of […]
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