Business Market

It refers to all those organizations that purchase goods or services for the purpose of utilization in the manufacturing of other products or offering services to others. The wholesaling and retailing firms are also included in the category of business market. Because these also obtain products and services for the purpose of further reselling or renting. In the purchase process of business customers, they first ascertain the required products or services. Later then evaluate and make selection among different alternatives for the final supplier. So the business buying behavior is quite different from consumer buying behavior. So those organizations that are involved in the selling of products to other business organizations should try their best. Basically to understand the business markets and relevant behavior of business customers.