Business Market It refers to all those organizations that purchase goods or services for the purpose of utilization in the manufacturing of other products or offering services to others. The wholesaling and retailing firms are also included in the category of business market. Because these also obtain products and services for the purpose of further […]
Marketing Intermediaries | Functions and Levels
Marketing Intermediaries When a business manufactures a certain product then it can transfer the bulk of its product units. Even to a large number of customers through marketing intermediaries. Distribution is an important function of any business. That is not possible without the involvement of marketing intermediaries. Marketing Intermediaries consist of a chain of suppliers. […]
Business Buying Process – Detail
Business Buying Process The business buying process is quite different from the consumer buying process. Because in this case the business market is involved in a different set of characteristics and demands. The companies doing business in business markets adopt separate marketing strategies. There are a few basic concepts that should be discussed. Before going […]
Factors Affecting Pricing Decisions
Before going into the detail of factors affecting pricing decisions, let’s discuss some of the basic concepts of pricing, which are also important to know. Price The money claimed against the offered product or service in the market is called price. In other words the value exchanged for use of the benefits of a certain […]
Vertical Marketing System and Types
Vertical Marketing System Before going towards the vertical marketing system and the it’s types, let’s talk about the links of distribution channels. A number of independent businesses are linked with each other in the form of distribution channels. Previously these links were loose and each intermediary focuses primarily on its individual goals. Although, general distribution […]
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