Types of pricing are based on different dimensions and these can be applied by businesses in setting prices for their products or services.
Marketing promotional tools are in number for effective promotion of any products or services that are used in a promotion program.
7 Ps of the marketing mix are common and modern marketing starts from identifying customers' needs, which they desire in the targeted market.
The product life cycle includes different products having different life cycles depending on their demands and changing market trends.
Market segmentation divides the market into different sub-parts on the basis of various features and then makes strategies for all of them.