Online marketing strategies are highly practicing in all over the world for promoting businesses using the internet as the base of marketing.
7 Ps of the marketing mix are common and modern marketing starts from identifying customers' needs, which they desire in the targeted market.
The product life cycle includes different products having different life cycles depending on their demands and changing market trends.
Market segmentation divides the market into different sub-parts on the basis of various features and then makes strategies for all of them.
Consumer behavior is the study of organizations or activities associated with the purchase. How consumers’ emotions affect buying behavior. Before going into the detail of consumer behavior, let’s discuss some basic concepts about consumer behavior.