Market research is the method of personally interviewing potential consumers to determine the feasibility of a new service or product.
Market segmentation strategies and their types are tactics that are designed and implemented to target the subsets of the market.
The competitive analysis provides an offensive and defensive strategic context to identify opportunities and threats.
Competitive advantage is acquired by designing the broader competitive strategy of a company where no single strategy is best for a company.
Facebook marketing strategy is a highly desired means of marketing & offers the possibility of having a real presence on social networks.