Marketing plan is related to any particular product, brand, service or a product line. It may be either one year plan (annual plan) or five year plan. Marketing plan is component of an overall Business Plan. In simpler terms
The broad environment is the sub-category of marketing environments that contains certain forces that have severe effects on the organizations. These forces are known as the forces of broad environments.
Product core concepts is actually a basic idea behind the development of any product is known as product core concepts. Before talking about product core concepts, lets define the product. Product is defined as anything that has a capability to satisfy a need or want and is offered to a market. It is not limited to physical object. In fact product includes satisfactions or bundles of benefits that customers perceive they will get if they buy the particular product. It is cumulative of all physical, symbolic, psychological & service attributes.
PEST Analysis is the analysis of external macro environments, which influence all the organizations in an industry. PEST is an acronym of the following four words, P for Political, E for Economic, S for Social and T for Technological. These External Macro Environment Factors are out of control of every organization & therefore considered as threats for the organization. Mostly this analysis is called PEST analysis, but sometimes it may also re-arrange as STEP analysis.
According to Gartner customer experience management is a “practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy is known as customer experience management. This strategy demand process change and many tactics for its accomplishment. Before going into the detail of Customer Experience Management, talk about the important concepts, which are important to discuss.