The Consumer Adoption Process is a 5 step mental process by which all the customers/consumers go through while adopting a product from learning about a new product to becoming a happy loyal user of that product or to decline/reject the product completely. The process of a consumer of moving from a cognitive state toward the […]
What Is Product Positioning? What are its types & strategies?
Before moving towards the different types of product positioning and its strategies, it is important to know the product positioning definition? Product positioning can be defined as the position or place a product resides in the consumer’s mind with respect to the competing product. It is a process used by marketers to determine the best […]
What is Supply Chain Management?
Supply Chain Management (SCM) is very critical to the success of any business organization. It involves the management of the movement of products or services of business organizations. It begins with the accumulation of raw materials, then moves towards required processing on materials to convert them into finished goods and further it involves making the […]
What Is TOWS Matrix? Discuss its analysis and strategies.
The TOWS matrix analysis (Threats-Opportunities-Weaknesses-Strengths) also known as SWOT Analysis. We may also call the TOWS matrix, TOWS Analysis. It is the abbreviation of threats, opportunities, strengths & weaknesses involved in a business venture, project or any other situation that needs a decision, are evaluated with the help of strategic planning tool of TOWS matrix […]
What are the Elements and Functions of Sales Force Management?
Salesforce management is the soul of the company. Establishing a world recognized brand does not only require marketing and advertise efforts, but it also requires the sales representatives or in simple words sales force along with all other promotional activities. Firms are now investing considerable funds, time, and expertise to rain the sales force. In […]