The Consumer Adoption Process is a 5 step mental process by which all the customers/consumers go through while adopting a product from learning about a new product to becoming a happy loyal user of that product or to decline/reject the product completely.
Before moving towards the different types of product positioning and its strategies, it is important to know the product positioning definition? Product positioning can be defined as the position or place a product resides in the consumer’s mind with respect to the competing product.
Supply Chain Management (SCM) is very critical to the success of any business organization. It involves the management of the movement of products or services of business organizations. It begins with the accumulation of raw materials, then moves towards required processing on materials to convert them into finished goods and further it involves making the product available for sale and finally concludes at the delivery of the product to the end consumer.
The TOWS matrix analysis (Threats-Opportunities-Weaknesses-Strengths) also known as SWOT Analysis. We may also call the TOWS matrix, TOWS Analysis.
Salesforce management is the soul of the company. Establishing a world recognized brand does not only require marketing and advertise efforts, but it also requires the sales representatives or in simple words sales force along with all other promotional activities.