B.Com, M.Com. BBA & MBA Exam Study Online
As with marketing, communication has its own plan. Moreover, any action must be planned and must undergo rigorous preparation. Here we provide you with an example or marketing communication plan, relatively simple and operational to achieve its objectives. However a useful model for any type of business, we remember for each part its reason for being. So here the question is Why build a communication plan? The reasons are multiple. Here are a few:
All the marketing efforts are guided by certain marketing management philosophies. That give the directions about how the Marketing Activities should be carried out. The marketing management philosophies are actually a concept, which is the central focus for the business to do their operations. Moreover, the organizations set their organizational goals in the light of these marketing management philosophies. That cover the interests of not only the organization itself. However, also the customers and the society as a whole.
We always need to set the pricing objectives first. We can never set a price blindly on this hope to earn a profit. Without a proper pricing strategy, no business can expect to survive in the competitive market today. And what leads to that strategy? Well! That’s no other than the accurate identification of pricing objectives. Identifying the purposes of setting up the pricing is the first step towards a robust pricing strategy.
Public service advertisement is a type of marketing that is circulated in the market without any cost and is for the public welfare. These are designed and broadcast for the societal improvements and for the collective wellbeing of the community as a whole.
Penetration pricing is the market concept adopted for a new product to be launched in a market with low prices so that it may penetrate the market and can gain its position amongst the rivals. This strategy is implemented by the marketers for achieving the high ratio of sales for their new product by keeping it economical. By using this idea you can diffuse new products in a previously existed market in which there are huge rivals. You can keep your price low and compete in the market.
