Marketing Terms Where it is important to know about the marketing terms, here definition is marketing is also important to know. Marketing can be defined as “The set of activities that facilitates creation, promotion or provision of goods. Also services from point of manufacturing to final consumers is referred to as marketing”. Definition of marketing […]
Price Discrimination
Price Discrimination Need to learn about perfect price discrimination and how it is apply? Companies often experiment with different pricing policies to determine those optimal conditions which can generate maximum profit for the enterprise. Furthermore, testing with different systems also gives them an idea of the policy which can give them more control over product […]
Measure Marketing Communication Plan
Measure Marketing Communication Measure marketing communication plan is the process of creating a positive impact on the targeted audience by successfully carrying out or executing all the important elements of the marketing mix. In pretty simple words the Communication Plan is setting objectives to change people’s awareness, knowledge, attitudes or behaviors about the product. So […]
Sales Forecasting | Estimate Future Sales of a Product
Sales Forecasting Sales forecasting is an essential step in budgeting. It is an essential act for a sustainable management of your company. Otherwise, you will navigate by sight following the currents without knowing where you are heading. In other words: blind! Which, if one wants to be professional, is totally incongruous? Sales forecasting of a […]
Market Penetration – Types of Market Penetration Strategies
Market Penetration Market Penetration occurs by increasing the sale/consumption of a product or service to current segments in a given market without changing the product. So the growth in sales is usually due to improvement in marketing mix i.e. improved design, enhanced distribution efforts. Along with reduced price or aggressive marketing campaigns. Market Penetration Strategies […]
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