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Functions of Marketing – Strategist Point of View

By Richard Daniels Reading Time: 7 mins
Updated March 24, 2021
functions-of-marketing-image

Marketing Marketing plays a very important role for the success of the organization. So, following are seven functions of marketing which should be understood by strategists. Basically to point out the strengths and weaknesses of the organization more effectively. Analysis of customers Selling of products/services Planning of products and services Pricing Distribution Marketing Research Opportunity […]

What Is Change Management Model? What Are Its Causes & Process?

By Richard Daniels Reading Time: 3 mins
Updated October 28, 2020
Change-Management-Model

Change Management Model: A change is a change from a previous situation. This change can come from different causes (involuntary or voluntary) and can have consequences on performance management, opportunity management and risk management in a company. Good change management ensures the optimal, balanced and sustainable performance of the company. Change Management Objectives Ensure the […]

What Is Space Matrix? Discuss Strategic Position And Action Evaluation

By Richard Daniels Reading Time: 2 mins
Updated September 22, 2020

For the formulation of the framework, another important matching tool is used, known as Strategic Position and Action Evaluation or SPACE Matrix. It specifies the current strategic position of the Business Organization and the required actions that need to be taken. The SPACE Matrix is prepared on the graph & is closed on the matrix. […]

Explain Boston Consulting Group Matrix in Detail (BCG)

By Richard Daniels Reading Time: 4 mins
Updated August 26, 2020
Boston Consulting Group

The management consulting organization Boston consulting group matrix (BCG) is an analytical tool which is founded in 1963 by Harvard Business School alum Bruce Henderson. Boston consulting group matrix (BCG) created a chart named growth-share matrix with the help of which the organizations can make an analysis of their different product lines or business units […]

IFE Matrix: How to Prepare the Internal Factor Evaluation Matrix (IFE)?

By Richard Daniels Reading Time: 4 mins
Updated August 21, 2020

Internal Factor Evaluation Matrix (IFE Matrix) is important for conducting internal strategic management Audit. The strengths & weaknesses of the organization in its different functional areas are highlighted through the IFE matrix. Moreover, the relationship between different strengths & weaknesses of functional areas of the organization is also identified & evaluated by the IFE matrix. […]

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