Commercial Motivation Lessons from CIA:- On June 13, 1942, the United States created the Office of Strategic Services, better known as OSS, which later became the CIA. US recruiting agents have refined their methods to recruit and motivate spies to take immense risks, including death, in order to obtain information about the enemy. The CIA […]

Distribution Network Incentives: Tips for Development and Simplification:- First, let us agree that if there is a science of motivation, it is not an exact science. It is certainly difficult, but with good planning, you can increase participation rates in your incentives and get the ROI needed to achieve your business goals. One of the […]

Network Incentives:- In 2017, changes in the business model of distribution networks force us to rethink the role of incentive plans (incentive programs) within the network. It is now clear that the way brands have always developed the loyalty of distributors has become obsolete. The best salespeople in 2017 use advanced analysis tools (CRM, business […]

Secrets to meet Business Challenges:- We are sometimes asked if the trade challenges are worthwhile investment. Our answer is always a reserved “yes”. Why booked? Because all commercial challenges and incentives are not successful and do not necessarily improve the situation of the commercial, the company or the customers. This comes essentially from the reason […]

Tips to meet your Business Challenges:- The objectives of a Business challenges must be consistent with your performance indicators! “Increasing the number of phone calls” should never be the main objective of any of your challenges. That is true. Putting in place a successful business challenge means understanding long-term issues that can be managed by […]