Website vs Blog:- Currently, the online presence of a business has an undeniable relevance regardless of the area to which it is dedicated: what a few years ago was an optional gadget has now become the main way that companies have to offer their services and interact with their customers. Below we are discussing websites and blogs to assist you to choose one from them. So instead of asking a question Website vs Blog, continue reading and get the answer.
Website Vs Blog which one is better
There are two main tools to use when generating an internet presence: a website (or website) and a blog. Although – technically speaking – a blog is a website, certain characteristics separate and distinguish them and, because marketing strategies must continually adapt to new consumer dynamics , it is good to understand the main advantages and disadvantages of each of the Options to know which one is best suited to the personality of your business.
Advantages of a Website
A website is like a business card: it has a design that projects the business image and contains its relevant information. A potential customer can understand with a simple overview what the company is doing, look at its catalog of products or services, and find the contact information. That is the first advantage of a website: conciseness.
Another advantage is the fact that a web page is done only once, and although it can be updated from time to time, it is not really necessary. The public has to wait for a website to be static and while allowing it to find the relevant information in it, then it will have fulfilled its mission.
Disadvantages of a Website
Websites are difficult to create and expensive to maintain. In addition, each update in which you want to add extra information requires a change in the initial structure of the site and, depending on the case, even some knowledge of code, so it often requires the help of a professional.
A major disadvantage is the fact that once a customer knows the web, he does not return to visit it unless he needs to access the fixed information he seeks to find: static content on the web does not generate in the visitor the expectation of finding novelties in the place.
However, considering how online communication has grown thanks to blogs and social networks, the biggest disadvantage of a website is that it does not allow a smooth interaction between the company and its audience, limiting the possibility of the latter to obtain a response immediately to their doubts.
Advantages of a blog
The blog is of a much more dynamic nature, both in the content and in the interaction with its public, generating an agreement of attention between authors and readers. It is also feasible to change the look or aesthetics in minutes, without losing content or internal organization.
In addition to being more economical, easier to create and easier to maintain – even avoiding the need to acquire technical knowledge – the main advantage of a blog is that search engines prefer them over the websites, which generates more traffic And more link exchange , and therefore higher ranking within the network.
Another important advantage is that blogs allow their readers to subscribe, so that – in addition to generating in the public a sense of “community” – each update is automatically sent to the entire list of followers, facilitating the marketing task.
Disadvantages of a Blog
The platforms to create blogs have been modernized so much that they have optimized their characteristics in such a way that they do not present many disadvantages. This is the case of WordPress, for example, whose ease of use and wide offer of features have generated such a number of sites that currently correspond to 26% of the entire network. The most important is, perhaps, the need to continually update content, since the public of a blog expects it to assiduously surprise with news.
Another possible disadvantage, mainly for small or sole proprietorship, is the obligation to remain always connected to respond in the shortest possible time to the doubts of their clients.
Both a blog and a website are powerful tools that, combined, are even more powerful when it comes to promoting your online business. The choice between one or the other (or both!) will depend on the amount of time you have to dedicate and the amount of information you want to share with your audience.
If your intention is to set up a business that does not necessarily require a smooth interaction with your customers to grow, then a simple web page will suffice and will not take you too long.
If, on the other hand, you need your audience to be able to communicate with you and each other, leave comments and nurture the information you provide through new content (and hopefully, share it) then a blog will be better suited to your strategy.
If you work freelance or sell your services through online platforms like Upwork or StarOfService , then you will also prefer a blog that allows you to keep your client portfolio updated and always aware of your movements.