Nowadays the web design of an E-Commerce websites is one of the most common tasks that the designers do. However, there are some steps that must be followed and elements that should not be omitted when carrying out projects to sell products or services online. It is not enough to create an ecommerce website and wait for the sales. There are different elements to keep in mind to succeed in e-commerce. In this article, you’ll discover the perfect way to do this task by following 7 simple steps.
Tips to improve your eCommerce Website
- Simplify the process
A consumer looks for a product, looks for it, orders it, pays for it and is sent to the door of his house. In an ideal world, this is how an ecommerce website should work. It is necessary to create a design that makes this transaction as simple as possible.
If your website makes consumers feel that the process is slow and complicated, if they are required to fill out a form, place the order and only then place the sales order, they will not be very happy. It is better to simplify the process to the maximum, so that each user can make the purchase with the least number of possible clicks.
- Quality of the images
What do you see when you enter an ecommerce website? 9 or 10 people have the same question – the pictures. When people visit a physical store, they have the products right in front. That is not the case with ecommerce. The low quality of the images is the worst thing that an ecommerce can have. It simply annihilates the conversion.
- Simple search
Casual visitors review different categories and sub-categories of an ecommerce web page. But those are not the users who usually enter your web page looking for specific products.
Do not just limit the search options on the home page of your web page. Make sure the search bar is on each internal page. The search option will greatly increase sales opportunities.
- Availability of details
A visitor can know every detail about a product in a physical store by asking the manager. But that possibility is not available in an ecommerce. To ensure success in your ecommerce, you need to put as much detail as you can in each product.
Even if the product requires it, add details such as size, color, manufacturing, and also be sure to answer all questions.
- Convenience of payment
What do you do if an online store does not allow you to pay in the way you prefer? Many buyers simply go to another page to buy the product.
To make sure you’re not missing a sale for a reason like this, offer different types of payment methods. PayPal, credit and debit cards, cash on delivery, e-checks and any other option that improves the chances of retaining and satisfying more consumers.
- Optimize the shopping cart
If a user wants to go back and forth every time he wants to make a change in the shopping cart, this probably interferes with his experience. Choose a shopping cart that minimizes the inconvenience to buyers.
A good shopping cart allows the visitor to add, change or delete items quickly and easily. Also, let users save items already in the shopping cart while looking for others.
- Extra sales opportunities
A small change in the page of some product can achieve great results in an e-commerce web page. Adding some recommendations about the product will help you have better chances of selling them. How do you do it? Well, imagine that users visit your website looking for a cocktail dress. You could put together what to wear that cocktail dress, etc. It will grab buyers’ attention and increase sales as well.