Today more than ever it is important that you become an authority in your industry. And is that consumers are exposed to a number of stimuli and constantly change their decision, so winning the market is no easy task, it must be highlighted! And we do not necessarily mean that the CEO of a company or whoever is in charge of management should be in charge of generating this vision, but it is a joint work with the whole organization.
Nothing better than to empower employees to assume that role and confidence they need to work day by day and earn a place in the industry, generate more sales and gain greater benefits. Regardless of the product or service you offer, you probably will not be the only one to do it, so how do you differentiate yourself from others? Why not become an authority?
You may already be an influencer and you do not even know it, in this case the steps that I will describe here will also help you. And if you still do not consider yourself an authority in the field, but would like to be one, here you will find a useful guide that will help you implement a strategic plan and dominate your target market.
Here we share 13 ways you can build your authority and become influential in the industry in which you develop. Pay attention to point number 12 and check how market research plays an important role:
13 – Tips to become an Authority
- Concentrate on a very specific subject area (niche)
You must find an objective niche and specialize in it. This will not limit your audience, but will attract a more interested audience. You probably have a basic idea about which niche you would like to market, but it is important to determine how profitable it is. If the niche has little or no competition, there could be a reason for it. Make sure the time and money invested in it will be worth it before you decide to market in that specific area.
Start by generating a brainstorm. Look for what to focus on doing a keyword analysis in Google Keywords and take a look at SEO Book to get started. Having a niche is an important component for any successful business; it will help you focus your business towards a target audience, making you stand out from the competition.
- Focus on what you are passionate about
Another way to know what you stand out is to ask yourself the following question: What topic or work has absorbed you many hours during the last decade and have made you the best? No doubt there you can find great ideas about where you can have influence; it will also help you to realize where your talent and your passions are.
To succeed in what you do and escalate more and more, you need to have passion, be motivated and always seek to be the best. Call it impulse or desire, the important thing is to focus on growing and achieving the objectives that will lead you to achieve success.
- Search for the keywords in your area of expertise
To perform this step you must have done the keyword search exercise in Google Keywords. Choose a group of keywords that you think define or link with your industry.
This means that when people write this combination of words in Google, you must appear as your first choice that will be your goal, to be at the top of the list of options that are presented to users looking for something on the Internet. And it not only applies in Google searches, but also in the minds of people. Remember that today’s search engines and people want specialized, valuable, useful and quality content; and having keywords will help you deliver that sum of factors more easily.
- Create a Blog
You must have a blog that helps you position yourself as a personal brand or be recognized in your field. You do not have to post daily, but you should make sure that the content you offer is valuable and consistent with the keywords you have selected and your area of expertise.
The end of your blog should be to educate your audience, inform them, help them make decisions and learn something new. This should serve as more than an SEO tool, it can also be a valuable asset for your business, as it helps you demonstrate authority in your industry and generate leads online.
If you want your blog to become a tool for generating leads, you must have a clear definition of the values of your brand, and make sure your content transmits them. That means you will have to invest in your blog not only time and energy, but also budget when buying plugins, add ones and a platform to automate your marketing. I leave you 5 tips to improve your personal brand when it comes to promoting your blog.
- Write articles for other blogs with high traffic
If the content of your blog is good, then you will also have the opportunity to write for other pages. Search for the most traffic blogs in your area of interest and get in touch with them to establish some type of partnership.
Offer them to exchange articles to nourish your content and to reach new audiences, you can make webinars or any other type of material like small videos or infographics to share in social networks, do not be afraid to experiment. If you are an authority in your industry everyone will want to write for your blog, your articles will be shared with new followers, and you will gain the respect of the people of your industry and greater traffic to your site. It works to be referent not only of your audience, but of other experts in the sector.
- Write a book or eBook
Desktop publishing is not bad, so dare to publish content and become influential by sharing your knowledge and experiences in the field where you are the best.
Among the advantages of generating an ebook are that you can distribute them immediately on your website, and your customers or audience can easily download it. That way you will be getting your main data and then implement a newsletter.
- Schedule a series of conferences
Make your voice heard. This will be a great investment in time, money and energy, but the payoff may be worth depending on your presentation skills and the issues you address. Do not think if the place where you present yourself is small, just focus on the value you bring to the public and get to know in other spheres.
Holding conferences will also help you get to know more people who want to know about the topic you are focusing on, as well as generating greater confidence from your audience as they will meet you in person, listen to you and learn from you. You can be invited to share your talks in different places. It does not have to be lectured to thousands of people; you can start small talks at schools, associations or local events. The important thing here is to let you know.
- Holds seminars and / or webinars
This is similar to giving a live conference; however the execution is very different. Making a webinar or webinar involves betting on a marketing strategy and a good promotion. The advantage is that you can charge for seminars and webinars, so they are a way to promote as well as sell.
In addition to this, you can record them and upload them to YouTube where they will be shared in a simple way. Your audience should include both customers and potential business partners. You can invite other influencers to be part of your sessions and give your audience greater content of value and knowledge that they will surely value.
Making a webinar is also an opportunity to be closer to the public that makes constant use of the web. If your audience spends a lot of time on the Internet, you have to get the content through the channels of your choice. Keep in mind that the more you grow the number of people registered in a webinar, the more you will be able to increase your list of emails with which you can later carry out some email marketing campaign.
- Send press releases
Social networks are a great tool for public relations, but do not forget the press releases. They are still very powerful. Remember that when targeted to a specific industry, the distribution list is reduced, but it also increases the visibility possibilities.
You can use your blog to publish it and send it to the media or specialized agencies in a format that can be editable if necessary.
- Make or participate in a podcast
With the internet radio you can also reach other types of targeted audience. Do not miss the opportunity to relate to special programs and more audience. Even you can have your own program on the internet or generate podcasts and make them available to your target audience. Do not forget to talk about topics of interest that are related to your keywords.
It invites other experts in the area to participate and generates greater penetration with the new audiences. Here both parties will win, but above all you create more credibility for the listener.
- Help Others Succeed
This goes beyond giving advice, is to make a strategy that involves other experts related to your field.
That is, for each strategy you take, search for the way to associate or support you with other brands or specialists. With this you will not only have more support and promotion, but you will get the benefit of referring your customers with you or recommending you as the first option.
Search in your area to those companies with which you want to work, Czech that have a good reputation. You do not want to be associated, for example, with a brand that does not offer good service to its customers.
- Do research and obtain the necessary data
Another strategy that many experts forget is to do market research using various tools such as online surveys. Having free survey platforms available, it is a huge loss of opportunity not to collect data about your industry and audience.
Market research helps you to know more about your audience and to offer them what they really need. You can discover details that will help you, for example, improve your products or services, set prices, no details that will make you stand out from the competition, etc. In addition to conducting online surveys, consider the possibility of learning about online research panels or communities.
This way you can conduct shorter surveys and generate conversations with your participants through discussion forums. Making use of the panels will give you status as a pioneer as it is the latest trend in mobile research.
- Generates information based on your experience
We have already mentioned on this list several things you can do: conferences, Webinars, online radio programs, publication of books or eBooks. Do not let any knowledge you have remain in your head, it is better to share it, transform it, and turn it into specialized articles, for example.
Then you can collect the articles in a book. The joke is to always have support material for the audience interested in your industry. Concentrate on an area and give a speech about it. Turn a simple tip into something more educational so that it reaches a wider audience.
Becoming an authority, expert or influencer is under your control. Concentrate and define where to focus your time, money, effort and your skills. Be clear about the goals of your business and then use the advice we share today to build authority in your industry and reach your goals more easily.