Marketing Communication Marketing communication process consists of integrated activities in which the targeted audience is identified. Although a well coordinated promotional program is prepared to generate the desired response from the audience. Most problems of preferences, image and immediate awareness in the target customers are focused by the marketing communication. However there are certain limitations […]
Process of Communication – Components and Channels
Process of Communication The process of communication always depends on the components of communication. SO we can never discuss the process of communication without discussing the components of communication. Let’s talk about communication first. Communication is the simplest way of sharing information between individuals. There are various ways through which information is shared between people. […]