Strengths and weaknesses of Visionary Leadership:- The story of Apple is the story of its founder, Steve Jobs. The story of a triumph without comparisons in the business world, the story of a visionary.
If we focus on the technology side, Steve Jobs was the creator of what is today called the usability (User experience). He knew how to get technology to the mass market in an easy way. Among his most significant creations, defined as disruptive innovations are the iPad, iPhone or iPod. With these devices, Steve was able to create something that did not exist. Under this model of leadership based on his vision of how humans use technology, I think the whole Apple empire.
Strengths of Visionary Leadership
There are many strengths that a company acquires a charismatic and visionary leader as was Steve Jobs. A leader with the vision and ambition that is able to create an empire of absolute nothing, and that was what happened.
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A CEO like Jobs, is able to drag the best talent to your organization , because the talent search talent. Thus, the best and most intelligent engineers wanted to work with him. There is a phrase that I like a lot of Jobs on this subject: ” What good is hiring the best, if then we tell them what to do. You have to hire them to tell us what to do to us. “
A person like Jobs is able to take the risks necessary to carry out his vision . In addition, another of the strengths of this profile is that they are able to convince key people involving them in that vision. In this way, Jobs convinced the first investors of Apple, without which, never could have competed with Microsoft.
Undoubtedly, other strengths of this vision is the ability to motivate . Steve Jobs was able to motivate his entire team towards the effort at work and almost full dedication, just as he was. Let us not forget that culture in a company is forged first by the bosses or managers thanks to the imitation that occurs in the workers towards them. This is one of the most natural forms of motivation, and one of the most powerful. The results are obvious.
Weaknesses of Visionary Leadership
But not everything could be advantages. Once the first stages of Apple passed the passage of a few years since its founding, it was time for business consolidation. In this state of business maturity, it becomes essential to professionalize it to gain competitiveness. With this need, the shareholders of Apple were varying the role of Jobs in the company, happening to carry more tasks of direction and management. The result was not the expected, in fact were the hardest moments of Apple by the decline in turnover. And is that a visionary leader is not usually a good performer, he is a creator.
In addition, Jobs by its visionary character, focused on the design of new products and devices, leaving a little apart the fact of making profitable the investments that were already in the market. This is one of the weaknesses of these profiles, focus on your vision, pushing other relevant and essential business aspects , such as the return on investment and monetization of existing products.
After these events, Jobs was invited to leave the company he founded. Following his departure, he founded the film company Next, a digital film production company, taking it to the top with films like Toy Story. Jobs returned to show his abilities and vision of future, in this case, in the sector of children animated by computer.
In those years of Next, Apple did not achieve the expected results, and determined that it was necessary the entry of Jobs again in the company, which did not hesitate for a moment his return. But in this case, he did take advantage of the opportunity to grow more personal wealth, because the sale of Next to Disney made him a billionaire.
As we can see, visionary leaders have a clear weakness of the brand of the company is overly dependent on them . This is also observed in the fluctuations of the value of Apple in stock market. The news of his illness caused sharp declines in the value of the stock. In the case of his death, stocks only fell by $ 0.23 since, as we all know, the stock market is forecasting the future, and stocks have already fallen since the reappearance of cancer.
The history of humanity, from time to time, gives us the opportunity to share historical moments with geniuses like Jobs. The speech that makes Jobs himself at Stanford University , and uploaded on YouTube, is one of the most watched in history and recommended for every entrepreneur and businessman.
The complementary in the skills and abilities of the partners of a company is crucial, therefore, in this second stage in Apple Jobs was dedicated to invent, and Tim Cook to manage. Perfect team.
Only the future will reveal to us what happens with Apple since the death of the genius. Some already say that the iPhone 6 does not have the expected innovations. Others say Apple has been around for 2 years without generating any disruptive innovation.