How to Create a Product Ideas:- For all entrepreneurs when it comes time to consider what type of product or service they can launch for their customers, there are two options. Create the product or service that you understand can sue your client, according to your personal point of view, or create a product or service that your customers need, that comes from the demand of people, their frustrations. These four steps that Business Study Notes gives you will help you create products and services that your customers really need and are willing to pay for:
How to Create a Product Ideas
Below are the 4 steps to create product ideas and as a business student are important for you to know.
- Listen to your Customers
One of the most important things an entrepreneur should do is listening to your customers; they are the ones who are going to help you build a successful business. But listening to them requires knowing in advance who they are; you have to determine beforehand who your ideal client is.
- Valid your Solution
Now that you know who you’re ideal client is, recognize and identify your frustration and provide them with a need, it’s time to validate that idea of your product or service. How? Take a test with a small group of people; it is not advisable family as they will generally tell you that your product or service is fabulous. Take note of the feedback from this small group of people, which must undoubtedly consist of “ideal prospects”. And if the reactions are positive, you already have a product or service with potential to sell.
- Patience and the right Communication Strategy
The results are not going to get overnight, because although there is a need in the market does not mean that the next day your product or service will be buying by mass. This requires patience and Constancy, do not give up.
- Marketing strategies
Once the product is put on the market, it is also essential to use the correct communication and marketing strategies. Good products have failed because of bad marketing. Focus on awakening emotions, desires and feelings in your customers and teach them that your product or service is what they want and need. So after executing these 4 steps, you will surely have a product or service with demand and success.
Tips to Connect your Brand with People
The current social environment is very different from the past, the way we communicate, personal relationships and our behavior is deeply influenced by the development of technology and especially by social networks. This directly affects brands and strategies for promoting , marketing and selling products , as current consumers do not want to know what the brand does, but why it does, they want to link to the products in an emotional way.
How to Adapt?
Brands must maintain their own values and personality, but they must change the way in which they communicate their message; what must be changed is the strategy by which they approach the public. Using social networks gives us an opportunity to talk to our consumers, interact with them, and know what they want and also tell about us, what our valuesare and why we do what we do, what we can bring into their lives.
How to Connect?
The main thing is that we know who our consumer is, how he behaves, what his interests are. We must be very clear about our commercial intention, not only to whom is our product directed, but our vision of the brand and objective. It appeals to the emotions; any positioning strategy must produce emotions and desires, as well as transmit the values that create the brand identity with which consumers connect.
Make sure there is a coherence between the brand in the offline world and the brand in the online world, your brand has a personality and values that do not change, what adapts is the way to convey them. Take advantage of the digital media, it is the inescapable option that gives us the new context; the users are in the network and demand our presence in it if we want to be in force and be profitable.
Create a Brand Strategy for Digital Media
Remember that the current consumer responds to very different stimuli, wants a link and a brand experience.
Be creative, adapt is a process that requires a lot of flexibility and creativity, to apply innovative ideas with positive results.
Listen to those who know. There are brands that are pioneers in the digital world, the big ones like Apple, Coca Cola, Amazon, they set the tone for connecting consumers, sharing their experiences and learning about their mistakes.