Is Social Networks Are Not Effective Anymore? This is question, which is probably raised by number of people. In the answer of this question, I would say one thing; it all depends on your experience. People who have a good experience with social media marketing always give a positive review and Vice Versa.
Importance of Social Networks for Business
Social networks may appear to be a great opportunity to grow your business at the least cost and effort, the reality seems very different. Our guest relies on this observation to recall some marketing fundamentals and deliver his recommendations to achieve its objectives.
To be less provocative, I will add in the business to be at the bottom of the subject “to generate new business projects”, and to be even more in the truth, “to materialize business”. Like many of you, I have tried, and persisted, and the result so weak makes us say most often: “that time invested for little results, I do not have enough time, and I do not know well to do.
“And if the subject was elsewhere? Why I joined this network: “you never know a great business opportunity can fall from the sky” “to make the direct approach is exhausting, while there. Knowing how to bounce from one case to another, it’s hard to restart immediately » “There are too many failures in prospecting, I have little courage” “it is difficult to stand out without presenting its quality”
Each market is different, but there are some immutable constants
- Being mono-production, doing only the network or Direct Marketing, prevents us from exploiting 100% of our market potential.
- Having a successful sales team is the key to generating new business on a regular basis.
- Define the right target strategies, ensures its presence in the growth markets.
- Have a good Marketing, can keep more competitive to win the good deals.
A network of strong customers and partners where knowledge enrichment is mutual and the exchange of recommendations happens naturally
Direct and indirect marketing, which powerfully supports the relevant action plans to continually generate new business. An action plan that says who does what, how often and when, with a qualitative and quantitative goal.
Company plan that generates incoming contact and values the image of the company, products, and A customer loyalty plan that ensures a good customer loyalty rate
The Keys to Success
Mobilize all the strengths of the company to build each month the 5 axes of the ideal action plan (above) and animate each week with a report.
Have the right setback to formalize and drive each quarter the proper allocation of time and resources between its strategic areas of action to lead its teams to achieve the objectives.
Each quarter review its action plan based on your cumulative results, it is a guarantee of success to end the year 2011.
The best commercial action can be the network only if it is to obtain from time to time a good connection, while if you benefit from a complete strategy of action plan and method of direct marketing and loyalty for the same time invested you will at least double the quality and quantity of your contacts.