Importance of Social Networks for Business and Networking: Through the Internet, social networks arise as a tool of communication between different people or institutions, which with a common interest create communities or virtual societies, with rules and borders imposed by their very nature.
The emergence of networks has become a powerful tool for information and promotion for companies, as it allows them to have direct and real-time contact with their audience or audience, creating an effective feed-back at the time of Think about the improvement of our products and services. Equally through social networks we can attract the attention of new customers and advertise our company, for a low cost, in the same way that a large scale company can do, with which otherwise we could never compete. This enhances the importance of social networks for little entrepreneurs and businessmen.
Importance of Social Networks
Below are 7 things that enhances the importance of social networks for business.
- As a means of communication and information
They have become the most important medium of communication of the last times, in which the information is open way of organic way between the users. Today we know what happens in the world, in real time and from the perspective of the people themselves.
- As a means of entertainment
The constant contact with the rest of the world that these networks offer us has been very striking for users who spend hours looking at content published by others or downloading their own.
- As a marketing tool
It is a means of promotion and diffusion, economic that can be used by companies to promote and enhance their image among users and also to maintain a more direct relationship with their customers.
- For personal purposes
Private profiles that allow us to keep in touch with family and friends be aware of their lives, etc.
- Social Networks as a Marketing Tool
To use social networks as a tool to promote and disseminate our brand, it is important to have a strategy that suits the objectives pursued and for this we offer some tips that will be useful.
- Know your brand and your customer
If we are a new company, we cannot think of competing with a brand that has millions of followers, it is best to identify to which people our brand is directed, what kind of audience we want and create that community or niche, through their common interest.
- Publish quality content regularly
The content should be good, attractive and available to users; otherwise it will migrate to other accounts.
It adapts the content to the type of network in question. Do not publish the same content in all networks, the way of communicating that users have will be different in each network and you must identify what those particularities.
He speaks as a human. If your content does not sound like an advertising campaign slogan, nor does it appear to have come out of some computerized algorithm, it will be much closer to your users. Talk to them naturally and always using the language of the “niche”.
Social Networks a new Way to Promote Business
In the age of technology, globalization and communications, the best option for your company is to immerse yourself in web 2.0 and use the networks as an excellent marketing tool that will allow you to reach your potential customers with a lower investment than Traditional media. You just have to know how they work and choose the right ones for your company.
- Where to start: select your network
The first thing to do is to select the social networks that work for your company and for this you must be very clear which is the target audience, that is, who is targeted the product or service of your company. The better you delimit your target, the easier you are to select the appropriate networks.
- Define your goals
The second step is to define the objectives you want to achieve. For this you can ask some questions: what are the social networks that my audience visits? What contents are of interest to you? Could I provide support through them to increase the immediacy with my future clients?
- Study your competition
Another important aspect before choosing the social networks to use has to do with the study of competition, which will allow you to know what people follow you on social networks, how they participate in their profiles, and even you can evaluate what strategy they use in these media. This analysis will be very useful to promote your company.
When you are clear who your audience is and what the objectives of your company are, you can select the social networks that best suit your interests. It is not necessary to have presence in all, just choose the ones that have the best results for your company. Remember it is better to appear in less social networks but well managed and generating content, to appear in all without the management and strategy they require.
- Create your profile
The next step is to create the profile of your company in the selected social networks. There you must indicate what your objective is and highlight the services or products you offer. In addition, in the networks you select, you should try to keep the same name and description of the company so that users can easily identify you.
- Ready, now to interact
Once you have selected the networks with their profiles, you must offer your followers content of value, for which you must develop a strategy that responds to the mission, vision and objectives of your company
Avoid the mistake of just using the networks to talk about your company, as this will stop you from following. Therefore, share interesting information, articles, web pages, as long as they relate to your strategy.
You should also be very active in the selected networks. Invite customers and friends to join them, answer your followers, generate interaction, include welcome messages to new members; Actions that keep your networks active at all times.
Another important action is to promote your social networks, opinions, participate, and interact frequently in popular blogs, forums and even other social networks, always leaving the link of your different networks.
What is Networking and How to Achieve It?
The literal translation of the English term known as “networking ” is “working your network of contacts”, with this practice a professional can increase his professional opportunities by building relationships with other professionals in his area with whom he can work in the future. These relationships must be created strategically, following a marketing plan that makes you visible in front of your environment, notoriety is important in any networking strategy, be a reference for your contacts and so they recommend you to others.
Where Can We Do Networking?
There are networking events such as corporate meetings, conferences, conventions and even in informal events to which we are invited, any meeting that puts us in contact with other people or companies with whom we can do business or have some kind of professional relationship will be an opportunity for the networking .]
How to seize the opportunities to do Networking?
Prepare the topics that you would like to talk about, this will give you more comfort when starting a conversation, keep in mind that it is not necessary for all conversations to be linked to work.
Improve your public speaking skills, this will help you to be more relaxed, practice talking to your friends, giving talks or even doing a workshop.
- Look for opportunities
It is important in these events that you learn to listen, relate to other sectors and listen to what they have to say; maybe they have a problem that you can solve.
- It’s not all about you
There is nothing worse than a person who seeks you with a personal interest, although you are there to look for opportunities for yourself or your company, you must show interest in others, in their activities, in what they have to say.
- Define your image
It is important that you be clear what type of image you want to project, for this it is important that you take care of your physical appearance, your language, to the message you want to convey.
What Networking is for?
Establishing a network of professional contacts is always going to be profitable for our company and for us as professionals, the main advantages that we can achieve are the following:
- Getting new customers
- Strengthen relationships with customers today
- Recognition, to have notoriety within our professional sector
- Publicize our business idea, our company and ourselves as professionals
- Achieve business opportunities
- Get them to recommend us and thus extend our business network
- Have access to those decision makers in companies that we would not normally have access to
- Grow our business