Benefits of Effective Internal Communication: – In a turbulent environment as we know it today, more than ever, the company needs to heal its internal communication to bring some stability to its teams. If we add the advent of social networks that interfere in our personal and professional daily lives, we understand the issues for organizations: communicate their common values and goals. Below this post is all about the benefits of effective internal communication.
Benefits of Effective Internal Communication
Overall, communicating well internally improves the efficiency of the organization by providing greater consistency and increased productivity through increased employee motivation.
- Greater Individual Involvement
Direct translation is a very profitable over-investment for the structure. Involvement brings the added value that makes the difference.
- Better morale of the troops
In a crisis situation, employees need solid benchmarks. They must be informed about what is happening, both internally and externally. Good morale makes it possible to cope in difficult times and to manage these events without his abilities being altered. The impact is also reflected in a decrease in absenteeism.
- Increased Loyalty of its Employees
At the time of talent management and HR marketing, an internal communication strategy is a powerful lever to retain its strengths.
- An improvement of the Rendered Service
Good people in their heads, involved in the life of the company, it is a better service offered to customers. Internal communication gives meaning to actions.
- More Feedback to top Management
It is sometimes forgotten that internal communication must be bi-directional. The flow of information is not only downward. Besides, who says communication, says feedback. As a result, the organization must plan the feedback channels. Top management has a better view of what their employees think.
- The same level of Information for Everyone
It is very unpleasant for an employee to learn news (good or bad) about his business through an external channel. A fortiori when they are imprecise, even inaccurate, No! The company must take the lead and distribute itself, in the first place, the information that concerns it. Starting with what is delivered to his collaborators.
- Successful Alignment
If everyone knows precisely the meaning of the strategic objectives of the company and their declination, it is easier for everyone to make the decisions that go in the same direction.
- An improvement of the Image Outside
Do not forget that frequently the first image given to customers is that transmitted by its employees. These must have integrated the material and immaterial elements that constitute the image of their entity. A reminder: the elements of culture are perceptible outside, so by the customers.
Create a real Internal Communication Strategy
With today’s tools, including the development of intranet and other web 2.0 portals, it is very easy to communicate to employees. This apparent ease is proving to be a trap because we can think that to communicate; it is enough to feed these platforms of information in fresh content. However, as the one directed towards the customers, the internal communication must be the subject of a real strategic reflection leading to a plan of action. The latter can be included in a general approach linking both externally and internally. This approach has the advantage of gaining coherence and better integration of the image elements.
Companies that manage to create a permanent dialogue with their employees have strong assets to achieve their goals. To reach an optimal level of performance, internal communication must be included in their culture.