Keys to Marketing
Doing marketing at a Startup is a huge challenge, because when we are starting, the budget is quite limited. However, limited resources give you an excuse to test all your creative ability and focus on sharing your vision of the world, getting your customers connect with the essence of your startup.
Next, I share four keys to marketing that will help you to promote your startup effectively, taking advantage of each element and resource you have at your disposal:
How to handle the Marketing in your Startup?
Below are the 4 keys to marketing, which as an entrepreneur is utmost important for you to learn and understand.
- Share your “why”
What do you do for a living? This simple question is what you should answer in each introduction. If you respond with a quick “I am an entrepreneur” (lazy and common) or “run a small business” you are denying yourself an opportunity to generate word of mouth marketing for your business.
At the same time, develop a narrative that differentiates your company from others and initiates the conversation. Does your startup support a certain cause on every sale? Say it. Did you raise your business during a complicated event in your life? Mentioning it could inspire those around you.
Sharing you “why” core as the story in which your startup became more important and will assist you in making your business more successful
- Not only bands, hooks
As an entrepreneur, your instinct could push you to sell it to anyone you know. Although there is nothing wrong with flaunting your brand from time to time, it is important to give your company relevance and participation in the discussions around your business.
With Social Media, it’s easy to interact with your demographic target without seeing yourself as you’re trying to advertise. Some businesses could leave great comments on people’s food photos; sporting goods companies could “re-position” posts about the recent game of the local basketball team, and so on.
Next time someone will be looking for some product or service in your niche, they will remember your kindness and they will come to you. Sharing someone else’s content does not necessarily mean losing your audience’s attention.
- Sculpt niches and build the credibility of your industry
Your start-up budget should contemplate the growth of your niche. Assemble a culture around your business by offering an internal perspective to those outside. A blog can offer a way to showcase your business from another point of view. A webinar or podcast can help viewers (or listeners) feel like experts in your field.
Making contacts and sharing your experience with others can help you prove your skills to your community. A variety of people, from journalists to aspiring entrepreneurs, can help you create a reference field around your business.
- Help people discover your content
If your venture is part of the 21st century, you must have some online presence. In fact, you could be satisfied with just one web, social media pages, a blog or even the pre-launch of a web page. Just because your content is online, however, does not mean it is easy to find by your audience.
With each post you post, use the keywords specific to your niche to improve your ranking on Google. You can also use important words to improve your social media.
Help people find your content by practicing some SEO techniques, starting with your web page. Fill your pages with unique phrases for your business to make it stand out from other sites. Improve your website load by removing unnecessary plug-ins and long queues of code, and always make sure you post original content instead of copying it from other websites.