Determining the right swot analysis tools is no doubt a difficult job to ask and putting most of your efforts in determining the full potential of your brand can surely pay off, sooner or later. It helps the brand to move forward by taking advantage of strengths and opportunities, combined while minimizing the dangers of weakness and threats to your brand, and that’s what SWOT lets you do even a starter may also implement the SWOT Analysis by himself lonely. What if you have never done a SWOT Analysis before in your life? Nothing, there are number of SWOT analysis tools available there in the market, which will assist you to do SWOT Analysis in correct manners!
SWOT Analysis Tools
- SWOT Analysis Generator (Free, web-based, Wikiwealth.com)
Most quickly said SWOT analysis generator is the easiest tool on the market that can help you in fulfilling your desires by letting you create that ultimate SWOT sheet that you had ever wished for. This web-based tool allows you create a highly customizable template with premade sections (involving strengths, weaknesses, opportunities and threats). What you have to do is just to fill up your company name in the “company/product name” box and tick what applies to your brand.
Well! Being customizable, it lets the user create custom strengths, weaknesses, opportunities and threat options. It has a special box beneath every section for this purpose. Just type in the particular factor and you are ready to go. Finally, you have to click on “Create SWOT analysis” and leave the rest to the tool. Upon successful creation of the SWOT report, your team members can down-vote as well as up-vote the sections that need improvement or are good.
- Gliffy (Paid, Web-based, gliffy.com)
Gliffy is an online web-based HTML 5 editor that lets you create your SWOT in a full of fun way. What keeps it different from other SWOT analysis tools is its speed because of the latest HTML five technologies that makes it more than two times faster than flash based software.
Not just this, you can set different colors for various parts of your analysis sheet. Furthermore, it also lets you track down changes and share your report easily on social media or your team members through a URL. Gliffy makes the review process a fun thing to do by helping you integrating your Google drive with it so that you can access it anywhere and anytime.
Gliffy is a paid tool and costs about 3.99 dollars on a monthly basis as a standard user account. Limitations in features usage of the software start to lift off at $7.99/month as a business user.
- SWOT Map (Paid, iPhone and iPad app, available in iTunes)
This 99 cent app can help create that winner SWOT analysis which could lead to that ultimate brand which you have ever dreamed of. Apart from a traditional analysis report as in the case of ordinary SWOT analysis tools, you can use the tool’s social sharing and collaboration capabilities. Send your report to your team members by email or put it on social media right from inside the app.
- SmartDraw (Free to try, windows, smartdraw.com)
Putting high speed to its maximum advantage, SmartDraw can cover the task up in just a couple of minutes. All you have to do is just making a choice of template and adding all those necessaries, the parts of SWOT analysis, to it using the Microsoft Office Suite. Rest of task, it will care itself about providing its users a powerful, professional looking and complete analysis.
SmartDraw, like other SWOT analysis tools, lets you review your report from start to end and uses it to guide you for the wellness of your business. Furthermore, for a more versatile look, you can make use of graphs to get a better view of your achievements and losses.
Being paid software, SmartDraw costs a high price of 197 dollars, and that too is for a starter level usage. Higher level usage accounts cost about 297 dollars (for a business account) and 497 dollars (for enterprise level account).
- Grapholite (Paid, both android and windows, Grapholite.com)
Just as iPhone users use SWOT map app, Android users have also been gifted with Grapholite app. And not just Android, Grapholite targets Windows users too. Well! It is a graphing tool for the purpose of creating flow charts, but that doesn’t mean that your brand can not make use of it for SWOT analysis.
This feature packed software lets you use its graphical drag and drop interface to create everything involving graphics ranging from Venn Diagrams to a sophisticated SWOT analysis in both online and offline modes. Furthermore, one can export the final form of a report in a standard document and images formats. Grapholite is available at Windows Store for $49.99, but Android users can get it for just $14.99 from Play Store.
- Mindtools (Free, Downloadable file, Mindtools.com)
Unlike the other SWOT analysis tools, Mindtools lets you download a SWOT sheet as a PDF file. This editable PDF can be opened in any pdf opener program like Adobe Reader or Foxit Reader. The pdf contains a prebuilt template for a SWOT analysis involving some of the common factors that occur in every brand’s lifetime. What you have got to do is just to fill up that pdf and share it with anyone you want. Along with this downloadable sheet, Mindtools also provides its users with “how-to” resources to create a professional SWOT analysis. Even as a free tool, the features are great but yeah, it involves a lot of manual work.
- Creately (Paid, Web-Based, Creately.com)
Last but not least, this feature packed web-based program can help you create an impressive SWOT analysis in no time. Just go to the site, click on “Start Drawing” button and you’ll be on your way. This application provides you everything that can help in making your SWOT personalized involving logos, images, content and much more. Premade templates can assist the newcomers in achieving their goals. Furthermore, its integration with Google Images and collaboration capabilities takes its user a step further in determining what’s best for their brand by connecting the team members. The software cost is just only $5 per month.