Its always important to learn about the consumer marketing strategies. Keeping an eye at the consumers’ demands and determining what your consumers expect from your brand is that central secret strategy that gives a business head start of its competitors. You might have seen many consumer marketing strategies going around the web like discounts, giveaways, and many others, to grow up sales or for filling up a survey or polls in return. Well! That’s just the surface but behind the curtains, it’s the best way to boost up your brand and get all the necessary information to put the basis of your next product on it.
For wellness of any business, clients should be its priority as compared to profits and losses. Once your customers are happy with you, just one word can do a great deal for you. Just follow along to find out if your business is making use of right consumer marketing strategies for attracting customers and making your brand trustable.
Different Consumer Marketing Strategies
- Prioritize Loyal Customers
Repetitive purchasers are the most valuable assets of any business. Since they are the ones who trust your company and do not hesitate to spend their money for your products, that’s why it is important to appreciate their confidence by rewarding them. Well! There are many ways to do this. Either you can provide them exclusive discounts on time or you can create a private group on which you unveil exciting news and features before you unleash on the rest of the world. Or you can ask them if they take some time to fill up a survey since it will help strengthening your strategy.
You can learn from the example of Virgin Airlines, who reward their loyal customers by massive discounts, status depending boarding priority and much more on the basis of a tier system, or Boloco, which offers its customers a free item from the menu on the purchase of every 50 dollars. Well! Examples are endless but not are your chances to keep your customers bonded to you.
- Attract Customers by Promotions
The tactic of providing a time-based trial of your services for free has always proved itself to be the best of consumer marketing strategies. After the trial expires, either the user needs to pay for the full featured product or has to abandon using it. Once the user receives your product and if the product proves itself to be useful to him, then there is a huge chance of purchase.
Instead of being totally free, you can also set up a discounted price for the first time purchase of your product. GODADDY, one of the most popular domain registrars, makes use of the same technique. It offers first domain for 1$ price but later on, every domain costs about 12$. Just keep one thing in mind, always clear up everything about your deal in the start, since any problem, later on, can cause problems in trust building and keeping it up.
- Put Market Research to your Advantage
Surveys and polls provide you that strategic point on the basis of which you can substantiate your brand in front of consumers by creating that ultimate product which can cover up the expectations of customers. Do a lot of research, not just using surveys and polls but also keep social media in the notice. And as soon as the need of a product relevant to your field pops up, plan your consumer marketing strategies carefully, aim at them and show them how much potential your brand has got.
- Use Compelling Content as your Bait
None of the consumer marketing strategies can be successful without some education and informational content as its partner. Even though, it is the responsibility of your marketing strategies to attract your customers, but keeping them engaged in your brand is somewhat that up to your content. Put up some good content for your brand and you’ll be on your way to building a long-term trust-based relationship.
Putting up some kind of shareable content is the best way to ensure your online presence that your customers would like to share with their friends and family thus spreading the word. For the purpose, target a specific demographic, aim your content at that demography and inform people about your product. Make use of infographics, explainer videos and whatever you can use for your brand’s cause. Infographics, also known as Twitter’s main fuel supply, are capable of getting more than 800% retweets as compared to that everyday dull routine’s content and images.
Just imagine all that recognition that your business can get with all of your deals mentioned on it and getting shared at that surprising rate and if successful, it will also manage to get you a long-term sales benefit over your competitors. As long as, explainer videos are concerned, they also provide you a powerful way to promote your business like that of Old Spice and Dollar Shave Club.
- Give Enough Importance to Consumer’s Reviews
Consumers are the one who are acutely aware of the actual image of your brand. That’s why new coming consumers prefer taking a look at other customers’ reviews to find out if your brand has what it takes for doing business with them. So, feature up the reviews of your existing clients. According to IPSOS’s survey, it has been proved that more than 78% of the U.S based customer consult product reviews before they purchase it because they don’t want to see their money going to waste.
So, always track up your clients’ reviews and do a thorough analysis on how you can improve your product to diminish all those negative feedbacks that you get from customers. Respond quickly to comments and in the case of mishaps and negative reviews, always be apologetic. Make use of review tracking software like Gigya or BazaarVoice to find out what your customers expect from you. No matter what kind of consumer marketing strategies you make use of to promote and flourish up your business, just keep in mind that purchaser should be your top priority, that’s what builds up your business on strong trust base!