In this age of globalization without the use of different global marketing strategies, it is impossible for a business to stay confined to a domestic market. To gain an immense advantage over competitors and escalating a huge profit, one has to step out and seek those global marketing strategies, which are able to integrate all primary aspects of any business ranging from operations to finance. Rest assured, global reach is now not only confined to the market giants, but because of the internet, smaller businesses can also take their business to an upper level.
In this article, we are going to cover up those amazing global marketing strategies that have enabled some of the businesses to grow quickly in a short period of time. Marketing a product globally requires innovative ideas that are filled with creativity and jam-packed with some twist while keeping the domestic market defended, since focusing on just global level factors can surely ruin your local level business. Global marketing is also known as international marketing.
9 – Must Use Global Marketing Strategies
- Intelligent Event Marketing
Organizing worldwide events is one of the most cunning tactics that lets your company grow without even leaving a trace of its localization from being discovered. What it requires is some strength in the event marketing strategies and a lot of dedication.
That’s how Red Bull, an Austrian company, gained so much popularity that most of the American’s still think, it is a local brand since it organizes some of the most successful events around the world ranging from UK’s Red Bull Air Race to Jordan’s soapbox race.
- Powering up a Social Experiment
Putting up social media to your advantage can be more fruitful than you think. Social experiments, if launched globally can really give a huge boost to your research while growing the reach of your brand to the customers exponentially. The case gets stronger if the experiment is interesting and shareable (and yeah, rewarding)!
For example, take a look at Airbnb’s #OneLessStranger social experiment that got more than three million individuals engaged in it within just three weeks after release. According to experiment, what one has to do is some act of hospitality for a stranger, make its video and share it with them by making use of that hashtag.
- Adaptation to Target Markets
Strengthen up the online presence of your brand by keeping the cultural differences away and minimizing them between different cultures. For the purpose, put up diversified versions of your products and services and change them with the accordance of the market.
“Just change the toppings according to the market, rest remains the same,” says J. Patrick Doyle (Domino’s CEO). According to him, the basic theme of the product of their brand is same, but what changes is its external form. The same goes for Dunkin Donut’s strategy. With its prioritized menu innovation, from Russia’s Dunclair to Korea’s Grapefruit Coolata, it has been able to evolve itself to a fully grown business with 3100 stores in 30 countries.
- Optimizing Strategies for Customers
The global marketing strategies of any brand depend greatly on the target audience. Some companies target international customers directly same like Rezdy. Therefore, for the purpose, they need to include the translated versions of their services. Furthermore, just like them, you can also put up a video on the first page of your website that could tell something interesting about your brand to the customers, or you can put up a “how to” guide for your website usage.
- Trying Something Different
People love to hear from you only if you have something interesting to tell or something that could be of your advantage. Therefore, putting up a unique idea, that’s able to attract the audience, can surely pay you off greatly. Start a voluntary initiative or some small scale charity and invest in it. It can be like WWF’s (World Wildlife Federation) Earth Hour, the objective of which is to ask the participants to turn off the lights for one hour to get a feel of the fight against climate change. Or like Coca Cola’s sponsorship for Middle East children Ramadan meals or 650 water treatment plants, just for a village of BeniSuef. Moreover, its open happiness campaign alone is able to generate powerful results for it.
- Keeping Consistency in Branding
Well! You can get your brand in lose-lose condition by breaking up the consistency. Since you break it, it will break your business. But if consistency gets partnered up with powerful content, the results can be astonishing. Therefore, ensure that the voice of your brand remains same throughout the world; otherwise, none of the global marketing strategies can save your business.
- Acting Locally while thinking Globally
Seems complicated, right? Well! This strategy makes use of some foresight just like Unger and Kowitt officers did since it looks like Florida is soon going to burst out of America on the basis of cultural as well as lingual differences. With more than 3.5 million of Floridians, don’t you think it’s a perfect time to expand your customer base?
- Turning the Tables with right Sponsorship
You have got a brand to boast of! You have got a product to sell! But what have you got, if you still haven’t got a powerful international sponsorship? Nothing! Being in partnership with a popular brand can surely rise yours brand to the limits of success. Nike, a giant in shoe market, has been in a long relationship with Manchester United which has surely helped in capturing the attention of a great number of global audiences. Furthermore, giving your customers the power of customization is surely an unbeatable tactic.
- Focusing on Customers’ interest
Advertising and selling your brand is not enough to keep your customers stuck with you. Instead, keeping your customers engaged in the different aspects of the market relatable to your brand and making it shareable can also gift up your business with a continuous sales flow. How? Well! Just like Pearse Trust did! It features international news from countries like U.K, Ireland, and Germany through its Facebook posts, are a great way of keeping customers engaged with them. This is also from one of the amazing global marketing strategies.