International business is basically referred as selling your product in other countries and expanding your business worldwide instead of just focusing on the domestic market. It means trading your product globally by making your entry across the borders. In International business you make your products and services to satisfy the customer in all over the world instead of just focusing on local consumers. It is basically defines as the unit called becoming multinational or having an international business brand.
We may also say international business is stated as the idea of marketing and trading your commodities in other countries to cover the maximum market share. By converting your business activities from small scale to global, helps you to increase your earnings and make growth by making trade throughout the world. It also involves in making transactions across the borders to satisfy the customers globally.
International business involves the concern regarding global enterprises and the governments, who involve in buying and selling of commodities in two or more than two countries. It includes planning and formulation of the activities that are designed to be performed in the other countries to fulfill the individual and organizations needs over there. It is also called by the name International marketing. It is taking of your belongings like merchandises, service facilities, technological expertise and skills and material know how to the other part of the world and bringing the other one’s in your own home to reduce the production cost and for gaining other benefits.
Importance of International Business
Such kind of businesses adopt universal attitude towards the international manufacturing and market as well, and adopt the values, which is the combination of both the domestic and foreign market.There is a need for the international business as it involves in managing the production of international products, which have demand in all over the world. There is a need for international business as it involves in distributing the products across the borders by properly analyzing and employing the firm’s financial and other resources. International business involves the under viewing of the firms fiscal policies and undertaking the decision that either may be monetary, humans and marketing, etc which allow you to go global and kick off the barriers of domestic trading. The main benefit of international business is that it helps you to gain the utmost returns and decrease your expenses by bargaining to the low cost states. Below are concepts that will allow you to undertsand the importance of internal business more deeply.
- Balanced Demand and Supply Ratio
Whenever a product’s production rate increases as compared to its demand in the market, the prices of that product start facing a decline and so does the company’s economy. So, to overcome the problem of that excessive number of products while keeping the profit base stable, a huge customer base is sought. For that purpose, the brand enters external markets to promote its product for making sales and keeping demand and supply in exact balance. On the other side, whenever that brand feels deficiency in certain resources, it can ask for help from outside.
- Facing Legal Restrictions
The importance of international business is much more than a give and take system. Instead, it provides you a full-fledged way in guiding you to do what it takes in escaping from overwhelming restrictions put forward by governments and their policies in the way of expansion and growth of the brands.
- Comparative Profit base
The main reason for which export business gets so much attention is the incredible rate at which it provides profitability to a brand. The more exports a brand makes, the more it gets to earn and so does the profit. The strength of a firm increases in correspondence to its profit rate.
- Boosting Productivity
As the brand moves out in foreign markets, its customer base increases depending upon the creativity stuffed in its promotional tools. To meet the need of those new clients and keeping them stuck with their business, the need to boost up their production while keeping the rates lower. But that’s not a big problem since the amount lost in selling the product at a lower rate is equaled with the swelling sales number.
- Decreasing Business Risk
One of the points best known to the market analysts as the importance of International Business is the decreased risk of business decline. Because of the brand being in the global market, the diversity of the customer it gets is huge. People from different countries with different cultures, languages, and interests, interact with the brand. So, the chances of immediate fluctuations in the activities of the business become less active.
- Access to latest technologies
Getting the hands on the latest and the best of the technologies is one of the primary objectives of the companies that seek entrance to the outer markets. Since venturing out in the foreign marketplace provides a better outlook to those world-changers which can help them in getting rid of their competition and gaining an upper hand, both, in domestic as well as global markets.
- Bringing Various Entities Closer
The importance of international business, if seen from a different angle, can never be neglected in terms of establishing good relations with other nations. Once an entity gets in contact to other and offers the product or a service it needs, a mutual relationship is established among the both.
For countries to keep the relationship up and running, representative of one country visits other countries in a timely manner. Such visits then become a way of gaining knowledge about a country, its dwellers and their interest and then, using that data for creation of that ultimate product which would attract the customers in that country.
The same is true at the “brand” level. Once a company steps out of its domestic market, it gets to know other rivalries that are present at the level above the one, the brand currently is. This helps in gaining information about those rivalries, their strengths, their weakness and everything about it, so that once it gets into market, it feels less to no difficulty in creating conditions beneficial for its survival. Or instead of throwing the competition out, one can try to be friends with them and combined, they both can be able to do awesome things.
- Chances for Collaboration
Countries, even when fully developed, need something from their juniors to keep them running normally. For the purpose at hand, those developed nations set up limitations in quotas for the imports from these nations. And those junior nations can then export different goods and commodities to the maximum of their quota which then leads to setting up economic relations.
As a result of economic relations, different political relations also spring up and to improve those political relations both countries help each other. Long-term relationships also lead to stabilized economy and the immense increase in the chances of exporting to individual firms in the friendly country.
Overall, the importance of international business for a country means a great boost to its economy which leads to higher employment opportunities. As a result, the living standards of its dwellers improve. Furthermore, the nation also gets awareness about the better ways of harnessing and utilizing its resources in optimum way. So, it lets the country to face its fiercest competition easily by creating amazing quality products and those, too, for affordable prices.
While for a brand, it means everything from a chance to do a lot more business to camouflaging itself for moving out in international markets while keeping the productivity and product quality high enough to keep the all-new customer base happy with it.
Barriers to Undergo International Business
The obstacles in international business is declining and fading day by day because of the rapid development of communication and distribution mode. However there is only little type of risks that you have to consider while moving in international market. Otherwise the economic system of countries even depends upon each other due to the shrinking of the national boundaries.
One of the main risk and barrier while adopting international business planning is the culture of the two countries differs and same wise the problems pertaining there. On the upfront level it may seems that the two are same in most of the aspects, but there may be much hidden hindrances due to having different cultures and believes. Therefore it may look easy to plan but much difficult to implement.
International business basically means unifying the world as a single market and moving your business and production activities to the other countries in a form that you making revenue from there. It implies moving towards the innovative and new international market to take firsthand advantage of introducing your products. You move towards the other international business by seeing your cost of production low over there or to dominate the competitor and to increase your market share by making your customers overseas.
Why Handling Domestic Business is not same as International Business
- Because you are moving to the other country which is not the same as yours, the labor policies, economic policies, each thing differ in the other country. So moving to different county and handling the business is not the same as domestic.
- The troubles and problems over there are more multifarious and complex one’s
- Handling it is different because you have to work according to their state policies & regulations and under the supervision of their government policies.
- Due to the different exchange rate and monetary condition, conversion of currency gives rise to complex difficulties.
So it is complex and different to manage international business as oppose to local on, because of entirely different political, cultural and economic system, same wise people mindset also differ according to the state and government regulations too. International business deals with the involvement of the all business activities whether private or government but conducted between two and more countries.
International business can be viewed as the thoughtful process of knowing the host’s country environment and objectives, by understanding the segments, you are targeting the market by using the right marketing mix and publicizing strategies, then upon the basis of that mix developed marketing plan and strategy, you need to be more careful and there are a lot chances of failure.
Forms of International Business
There can be different forms of international business depending upon the utilization of resources and control over them. Taking of your consumable goods and services in the rest of the world and making export of them. Export can be made in direct or indirect form. It is conducted by taking you deliverable abilities to the other part of the world or country.
In direct exports, you may govern the foreign markets and have a control over them. You can choose the distribution and marketing channels. While in indirect export you lack this ability of having control on the foreign markets, which gives rise to the faulty decision of the market and the distribution channels. In return it gives rise to wrong and misleading response that may become the reason of failure of the company in international market. Other forms of making entry in international market are:
- You can conduct International business and make your entry mode to the other markets in the form of licensing. With the help of licensing you can cover the market that is impossible for you to reach with exporting. Licensing is beneficial for international expansion, because it doesn’t require huge capital outlays and the risk level is also low.
- Franchising is also one of the successful transactional modes for moving worldwide and for exploring the other markets. With the help of franchising you can penetrate in the other’s market by delivering operational knowledge and other intellectual properties.
- Another process for the international business is turnkey projects. With the help of such projects you can make your entry and move globally.
- Another option for starting your business internationally is having a joint venture. In joint ventures you become partner with the other company in the host country and share the risk of failure.
- Strategic alliance and wholly owned subsidiaries are also the forms to enter in the international market.
So by using the right mix of your production and services and by expanding firm’s other intellectual capabilities, you can move to foreign market and no doubt moving to international market is challenging and you must do your home work before making entry in any market of the world.